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Over 296,365 Companies Analyzed and Ranked

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  • SEO
  • Pay Per Click
  • Digital Marketing
  • Web Marketing Software
  • Enterprise SEO
  • Enterprise PPC
  • Enterprise Digital Marketing
  • Enterprise Digital Marketing Software
  • SEO Software

    93 SEO Software Companies

    SEO software can provide SEO professionals and webmasters with unique tools to help them determine how to improve their website. This includes tools that identify important keywords or changes to be made to a website.

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    1. Link-Assistant.Com - 1 Reviews
    2. SEMRush.com - 0 Reviews
    3. SEO Master Express - 0 Reviews
  • PPC Bid Management

    133 PPC Bid Management Companies

    PPC bid management software is a key tool in the arsenal of the paid search marketing professional. It provides key insight and tools to manage a variety of bids across a number of different online advertising channels.

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    1. Trellian Limited - 0 Reviews
    2. Keyword Max - 0 Reviews
    3. Addion - 0 Reviews
  • Marketing Automation

    107 Marketing Automation Companies

    Marketing automation is often the backbone of lead generation. These tools help businesses automate many facets of their marketing by automatically following up with prospects and serving the right message to the right audience.

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    1. Selligent - 0 Reviews
    2. Vocus - 1 Reviews
    3. GreenRope - 0 Reviews
  • Rank Checking Software

    27 Rank Checking Software Companies

    Rank checking software focuses on giving digital marketing professionals with the information they need to make the right decision about keywords to focus on and which keywords in search engines are driving them value.

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    1. SelectSurvey.net - 0 Reviews
    2. Web CEO LTD - 2 Reviews
    3. SEO Rank Check - 0 Reviews
  • Social Media Management

    197 Social Media Management Companies

    Social media management tools provide social media managers with a variety of tools to schedule their communications, better understand sentiment, and capitalize on emerging trends across a variety of social media networks.

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    1. Salesforce ExactTarget Marketi.. - 0 Reviews
    2. Crowd Factory - 0 Reviews
    3. Syncapse Corp. - 0 Reviews
  • Live Chat Software

    17 Live Chat Software Companies

    Live chat software connects online businesses and brands with prospective customers. Through live chat software, representatives of the brand are able to manage chats and provide their users with real-time answers and feedback.

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    1. SnapEngage - 0 Reviews
    2. Podium - 0 Reviews
    3. LiveChat - 0 Reviews
  • Enterprise SEO Software

    0 Enterprise SEO Software Companies

    Enterprise SEO software is tailored for large-scale businesses. These tools offer deep insight into SEO performance, KPI measurement, and unique insights based on a brand's specific target audiences and their online presence.

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    1. Link-Assistant.Com - 1 Reviews
    2. SEMRush.com - 0 Reviews
    3. SEO Master Express - 0 Reviews
  • Enterprise PPC Software

    0 Enterprise PPC Software Companies

    Enterprise PPC management software connects to a wide variety of pay per click networks to create a cohesive online advertising experience. These tools are generally connected to asset management software for easier ad management.

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    1. Trellian Limited - 0 Reviews
    2. Keyword Max - 0 Reviews
    3. Addion - 0 Reviews
  • Enterprise Social Management Software

    0 Enterprise Social Management Software Companies

    Enterprise social media management software enables brands to power their social media presence with state-of-the-art sentiment analysis, cross-channel analytics, and unique insight into how social media attributes to revenue.

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    1. Salesforce ExactTarget Marketi.. - 0 Reviews
    2. Crowd Factory - 0 Reviews
    3. Syncapse Corp. - 0 Reviews
  • Enterprise Web Analytics Software

    0 Enterprise Web Analytics Software Companies

    Enterprise web analytics software offers large-scale websites with unique insight into page performance, traffic trends, and audience insight with complex tools giving developers and marketers the tools they need to succeed.

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    1. ClickTale Ltd. - 0 Reviews
    2. Woopra, Inc - 0 Reviews
    3. Lyris Technologies - 0 Reviews
  • Enterprise Marketing Automation Software

    0 Enterprise Marketing Automation Software Companies

    Enterprise marketing automation connects an online presence with different marketing channels allowing enterprises to track their audience while delivering customized messaging for increased conversions and brand awareness.

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    1. Outleads - 0 Reviews
    2. Selligent - 0 Reviews
    3. Net-Results - 0 Reviews
  • Enterprise Email Marketing Software

    0 Enterprise Email Marketing Software Companies

    Enterprise email marketing solutions give major brands and large businesses tools to reach millions of web users through highly engaging and tracked email messages. These tools deliver top-of-the-line deliverability.

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    1. AtomPark Software - 1 Reviews
    2. StreamSend - 1 Reviews
    3. Mad Mimi - 0 Reviews

Trending Benchmark Reports

Most Popular Agencies

  • DMA

    DMA knows business and what it takes to reach higher levels of success. As a full-service marketing agency, DMA creates efficiencies for your organization by taking your entire project from start to finish for faster results and reduced costs. As your goals are met you’ll ...

    Core Services:
    • Search Engine Optimization
    • Pay Per Click Management
    • Social Media Marketing
    View Profile
  • HigherVisibility

    HigherVisibility is led by an experienced managing team of digital marketing veterans that founded the company on the principle of providing outstanding online marketing services that deliver real results for our clients. Since our founding in 2008, we are consistently recog...

    Core Services:
    • Search Engine Optimization
    • Pay Per Click Management
    • Integrated Search (SEO & PPC)
    View Profile
  • Cartoozo

    Cartoozo is a leading multinational Internet Marketing company. Cartoozo has a client base of over 100 to date and provides online services in every aspect of Internet Marketing, which include the following: Web Design, Search Engine Optimisation, Reputation Management, E-co...

    Core Services:
    • Pay Per Click Management
    • Enterprise SEO
    • Search Engine Optimization
    View Profile
  • marketingagency.io

    Merging technology with marketing for the growth and development of your business. marketingagency.io is a full-service global online marketing agency focused on delivering exceptional results to clients and partners. We offer a variety of digital marketing services with str...

    Core Services:
    • Search Engine Optimization
    • Pay Per Click Management
    • Digital Marketing
    View Profile

Agencies With Most Reviews

  • Cartoozo
    5
    out of 5.0 | 99 reviews
    • Communication

      5.0

    • Responsiveness

      5.0

    • Quality of Service

      5.0

    • Value for Money

      5.0

    • Achieved Results

      5.0

    view profile
  • DMA
    5
    out of 5.0 | 92 reviews
    • Communication

      5.0

    • Responsiveness

      5.0

    • Quality of Service

      5.0

    • Value for Money

      5.0

    • Achieved Results

      5.0

    view profile
  • ThinkBIGsites.com
    5
    out of 5.0 | 86 reviews
    • Communication

      5.0

    • Responsiveness

      5.0

    • Quality of Service

      5.0

    • Value for Money

      5.0

    • Achieved Results

      5.0

    view profile
  • GetMeOnTop.com
    5
    out of 5.0 | 44 reviews
    • Communication

      5.0

    • Responsiveness

      5.0

    • Quality of Service

      5.0

    • Value for Money

      5.0

    • Achieved Results

      5.0

    view profile

Online Marketing

Expectations & Projections
Conversion Rates Compared Between In-House and Outsource

Online marketing is an industry consisting of a large array of solutions including search engine optimization, pay per click management, and reputation management. Due to the nature of the industry, many businesses opt to outsource their marketing endeavors towards providers which specialized in creating comprehensive online marketing strategies. These efforts ultimately save time and money as an in-house team would need to learn to work together in order to create a strategy as effective as one produced by an agency.

The costs for in-house marketing often go above those of an online marketing agency in addition to the added stress and the lack of performance as the in-house team looks for the right software and solutions to bring their plan together. We continue to hear from more businesses which opt to outsource their online marketing initiatives including major enterprises with internal advertising departments.

ROI Compared Between In-House and Outsource

While it is important to understand the costs associated with starting an online marketing campaign either through outsourcing or building an in-house team, it is also important to determine how long it will take to see a return on the initial investment. Online marketing agencies often have years of experience in producing an ROI and will often have a general understanding of when the client should expect to see a return.

With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A "well-oiled" online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.

Time to ROI Achievement

Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.

The chart to the right represents the averages we have seen in discussing the duration of online marketing campaigns with clients of the top online marketing companies within the rankings. For companies in Healthcare and Entertainment, there was a large divide in the average time it took to realize a return on their online marketing investment, often a result of different business plans and price points for their products or services.

Online Marketing Budget Distribution by Industry

Alongside the expansion from traditional marketing endeavors towards a more digital and online approach, a number of industries which have often relied on traditional marketing will be making plans to expand their online presence over the next 10 to 15 years. Businesses within the healthcare and financial industries are searching for new ways to reach an online audience.

We've seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.

Marketing Budget Distribution by Year

Over the course of our research we have seen an increase in the allocation of the average marketing budget of small and medium-sized businesses towards online marketing initiatives. As the Internet has become a major platform for many businesses a larger emphasis is placed on driving potential buyers to an online presence as opposed to marketing towards a physical location or phone sales.

We believe the marketing and advertising industry will continue to see a surge in businesses turning towards online marketing as opposed to traditional marketing and advertising efforts. In addition, with the expansion of mobile and the mobile web, we believe there to be a shift towards mobile marketing and advertising platforms. Social media will also continue to play a large role in expansion.

Conferences & Events

View our resources to learn more about online marketing.

Women in Leadership Ma...

February 26, 2019 to February 27, 2019
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February 26, 2019 to February 27, 2019
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Green Datacenter Confe...

February 27, 2019 to March 1, 2019
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Affiliate Summit Europ...

March 12, 2019 to March 14, 2019
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Social Media Strategie...

March 19, 2019 to March 21, 2019
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Chief Marketing Office...

March 20, 2019 to March 21, 2019
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SMX Mucnchen

April 2, 2019 to April 3, 2019
Munich, Germany

Japan IT Week Spring 2...

April 10, 2019 to April 12, 2019
Tokyo, Japan

Data Visualization Sum...

April 10, 2019 to April 11, 2019
San Francisco, California

Internet of Things Sum...

April 10, 2019 to April 11, 2019
San Francisco, California

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