VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Services
Our Selection Process For
Best Web Analytics Tools
Our Selection Process For
Best Web Analytics Tools

Last updated: November 1, 2021

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Best
Top 10 Web Analytics Software

Best Web Analytics Tools - November 2021

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Implementation

Implementation

User Interface

User Interface

Timeliness

Timeliness

Accuracy

Accuracy

Customization

Customization

Overall Score

0
100
 
G
VG
E
 

Change in Rank

MetaQuotes
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Key Facts For MetaQuotes
  • Major Clients:
    Confidential
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    finteza.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

2
2007
$1 million - $5 million
10 - 50
150+
93
M
Dot & Bo, GetGoing, PowToon, Hewlett Packard Enterprise, Redhat, Informatica, Wordstream, Applovin

100
99
100
98
100
99.4%
NC
Woopra, Inc. Woopra, Inc.
Talk to a Representative: 415-618-0629
Key Facts For Woopra, Inc.
  • Major Clients:
    Dot & Bo, GetGoing, PowToon, Hewlett Packa...
  • Year Founded:
    2007
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    150+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    93
  • Pricing:
    M
  • Website:
    www.woopra.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

3
2018
$5 million - $10 million
20+
20+
91
H
Unbounce, Nintendo, Panasonic, Techsmith, Hubspot

100
99
97
98
99
98.6%
NC
Hotjar Hotjar
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Key Facts For Hotjar
  • Major Clients:
    Unbounce, Nintendo, Panasonic, Techsmith,...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    hotjar.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Strong Performers
4
2017
$1 million - $3 million
40+
50+
85
M
Sendgrid, Unbounce, Carvana, Mercy Corps, Lucid Chart

96
99
98
100
96
97.8%
NC
Kissmetrics Kissmetrics
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Key Facts For Kissmetrics
  • Major Clients:
    Sendgrid, Unbounce, Carvana, Mercy Corps,...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    kissmetrics.io
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

SEMrush, Inc
Talk to a Representative: 1 (855) 814-4510
Key Facts For SEMrush, Inc
  • Major Clients:
    Tesla, Decathlon, Samsung, IBM, Forbes, P&...
  • Year Founded:
    2012
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    10+
  • Revenue:
    $250 million - $500 million
  • Client Retention Rate:
    86
  • Pricing:
    L
  • Website:
    www.semrush.com
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Reviews (13)
Positive 46.2% 6 Reviews
I had a problem and they fixed it. I removed...
Kevin Cooney
Positive
SEM Rush is a must for SEO. They give great i...
Charles Jenkins
Negative 53.8% 7 Reviews
confronting users with a pop up without letti...
Coco

Implementation

User Interface

Timeliness

Accuracy

Customization

6
2018
$3 million - $5 million
50+
20+
86
M
Docusign, Uber, Lemonade, Go Daddy, Expedia, Yelp

95
97
95
98
97
96.4%
NC
Mixpanel Mixpanel
Talk to a Representative:
Key Facts For Mixpanel
  • Major Clients:
    Docusign, Uber, Lemonade, Go Daddy, Expedi...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    mixpanel.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Contenders
7
2011
$5 million - $10 million
50+
20+
91
H
Rawstory, The New York Times, El Universal, Go Fund Me, Le MOnde

94
95
97
95
97
95.6%
NC
Chartbeat Chartbeat
Talk to a Representative:
Key Facts For Chartbeat
  • Major Clients:
    Rawstory, The New York Times, El Universal...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    chartbeat.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

8
2018
$250,000 - $1 million
20+
20+
90
L
Redbull, Huawei, Nasa, Amnesty International, United Nations

97
93
96
96
94
95.2%
NC
Matomo Matomo
Talk to a Representative:
Key Facts For Matomo
  • Major Clients:
    Redbull, Huawei, Nasa, Amnesty Internation...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    matomo.org
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Optimizely Optimizely
Talk to a Representative: +1 603 594 0249
Key Facts For Optimizely
  • Major Clients:
    Ebay, Dolby, New Era, Pizza Hut, Fjal Rave...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    optimizely.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Analytics
Talk to a Representative:
Key Facts For Analytics
  • Major Clients:
    Confidential
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    analytics.google.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Evaluation Criteria: Best Web Analytics Software
Implementation
Implementation Easy Implemented Tracking
We understand the need for accurate information when measuring engagement and activity on a website. The vendors which we recommend for web analytics are vendors which are highly specialized in producing web analytics software which is easy to integrate while ensuring that the scaling of the website is taken into consideration. We ensure the vendors we recommend offer unique methods of tracking and implementation.
User Interface
User Interface Easy to Use Interface
It is important for a web analytics platform to be usable to the main users. We analyze the user interface to ensure that users are able to adapt to the features being presented and are able to navigate different areas of the software. We also analyze any helpful documentation and tips which are provided with the software while ensuring there are training programs and other resources made available to the buyers of the tools.
Timeliness
Timeliness Quick Response Times
Webmasters often rely upon fast information to make decisions on the future direction of a website. We analyze different web analytics tools based on their ability to provide both accurate and timely information. The greater delay in the information being displayed to the user the less helpful the information can become. The vendors which we recommend offer near real-time statistics and reports to help webmasters make faster decisions.
Accuracy
Accuracy Ability to Measure Accuracy
The accuracy of the information being tracked is a vital component of our analysis. We often determine the authenticity by performing various tests to ensure the information being given to the user through the interface matches up with the actual results achieved. Having an inaccurate look at the audience of a website can cause webmasters to draw incorrect conclusions on current success which can lead to the wrong changes being made.
Customization
Customization Tailor Features to Use
Lastly, we also delve into the level of customization which is provided to the user based on the features and information most important to them. Many software vendors offer their users the ability to create their own dashboards or integrate their platform using APIs or reporting mechanisms. In addition, there is often the ability to manage different users with permissions while being able to install plug-ins or extensions.
 
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Our Selection Process For
Best Web Analytics Tools
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