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Our Selection Process For
Best Web Analytics Tools
Best Web Analytics Tools
Our Selection Process For
Best Web Analytics Tools
Best Web Analytics Tools
Best
Top 10 Web Analytics Software
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Implementation 
|
User Interface
|
Timeliness
|
Accuracy
|
Customization
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For SEMrush, Inc
-
- Major Clients:
- Tesla, Decathlon, Samsung, IBM, Forbes, P&...
-
- Year Founded:
- 2012
-
- Fulltime Employees:
- 2,500 - 5,000
-
- Active Clients:
- 10+
-
- Revenue:
- $250 million - $500 million
-
- Client Retention Rate:
- 86
-
- Pricing:
- L
-
- Website:
- www.semrush.com
Key Facts For Woopra, Inc.
-
- Major Clients:
- Dot & Bo, GetGoing, PowToon, Hewlett Packa...
-
- Year Founded:
- 2007
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 150+
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 93
-
- Pricing:
- M
-
- Website:
- www.woopra.com
Positive0%
Negative0%
Neutral0%
Key Facts For Hotjar
-
- Major Clients:
- Unbounce, Nintendo, Panasonic, Techsmith,...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- hotjar.com
Positive0%
Negative0%
Neutral0%
Key Facts For Optimizely
-
- Major Clients:
- Ebay, Dolby, New Era, Pizza Hut, Fjal Rave...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- optimizely.com
Positive0%
Negative0%
Neutral0%
Key Facts For Mixpanel
-
- Major Clients:
- Docusign, Uber, Lemonade, Go Daddy, Expedi...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- mixpanel.com
Positive0%
Negative0%
Neutral0%
Key Facts For Kissmetrics
-
- Major Clients:
- Sendgrid, Unbounce, Carvana, Mercy Corps,...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- kissmetrics.io
Positive0%
Negative0%
Neutral0%
Key Facts For Analytics
-
- Major Clients:
- Confidential
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- analytics.google.com
Positive0%
Negative0%
Neutral0%
Key Facts For Chartbeat
-
- Major Clients:
- Rawstory, The New York Times, El Universal...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- chartbeat.com
Positive0%
Negative0%
Neutral0%
Key Facts For MetaQuotes
-
- Major Clients:
- Confidential
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- finteza.com
Positive0%
Negative0%
Neutral0%
Key Facts For Matomo
-
- Major Clients:
- Redbull, Huawei, Nasa, Amnesty Internation...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- matomo.org
Positive0%
Negative0%
Neutral0%
Evaluation Criteria: Best Web Analytics Software
Implementation
Easy Implemented Tracking
We understand the need for accurate information when measuring engagement and activity on a website. The vendors which we recommend for web analytics are vendors which are highly specialized in producing web analytics software which is easy to integrate while ensuring that the scaling of the website is taken into consideration. We ensure the vendors we recommend offer unique methods of tracking and implementation.
User Interface
Easy to Use Interface
It is important for a web analytics platform to be usable to the main users. We analyze the user interface to ensure that users are able to adapt to the features being presented and are able to navigate different areas of the software. We also analyze any helpful documentation and tips which are provided with the software while ensuring there are training programs and other resources made available to the buyers of the tools.
Timeliness
Quick Response Times
Webmasters often rely upon fast information to make decisions on the future direction of a website. We analyze different web analytics tools based on their ability to provide both accurate and timely information. The greater delay in the information being displayed to the user the less helpful the information can become. The vendors which we recommend offer near real-time statistics and reports to help webmasters make faster decisions.
Accuracy
Ability to Measure Accuracy
The accuracy of the information being tracked is a vital component of our analysis. We often determine the authenticity by performing various tests to ensure the information being given to the user through the interface matches up with the actual results achieved. Having an inaccurate look at the audience of a website can cause webmasters to draw incorrect conclusions on current success which can lead to the wrong changes being made.
Customization
Tailor Features to Use
Lastly, we also delve into the level of customization which is provided to the user based on the features and information most important to them. Many software vendors offer their users the ability to create their own dashboards or integrate their platform using APIs or reporting mechanisms. In addition, there is often the ability to manage different users with permissions while being able to install plug-ins or extensions.
