VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Services
Our Selection Process For
Best Web Analytics Tools
Best

Top 10 Web Analytics Software

Best Web Analytics Tools - July 2019

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Implementation

Implementation

User Interface

User Interface

Timeliness

Timeliness

Accuracy

Accuracy

Customization

Customization

Overall Score

0
100
 
G
VG
E
 

Change in Rank

IBM Coremetrics IBM Coremetrics
Talk to a Representative: 866-277-7488
Key Facts For IBM Coremetrics
  • Major Clients:
    Confidential
  • Year Founded:
    1986
  • Fulltime Employees:
    1000+
  • Active Clients:
    10000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    93
  • Pricing:
    M
  • Website:
    www-01.ibm.com
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Positive0% Write Review

 

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Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Webtrends Webtrends
Talk to a Representative: 877-932-8736
Service Offerings:
Key Facts For Webtrends
  • Major Clients:
    CMP Media LLC, ZAAZ, Future Now, Inc.
  • Year Founded:
    1993
  • Fulltime Employees:
    150
  • Active Clients:
    1000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.webtrends.com
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Positive0% Write Review

 

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Implementation

User Interface

Timeliness

Accuracy

Customization

KISSmetrics KISSmetrics
Talk to a Representative: 888-767-5477
Service Offerings:
Key Facts For KISSmetrics
  • Major Clients:
    uber confrence, Personal capital, word press
  • Year Founded:
    2008
  • Fulltime Employees:
    60
  • Active Clients:
    150+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    95
  • Pricing:
    M
  • Website:
    www.kissmetrics.com
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Positive0% Write Review

 

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Implementation

User Interface

Timeliness

Accuracy

Customization

Strong Performers
4
1999
$5 million - $10 million
37
400
82
H
Smart Bargains, Tower Records, Lillian Vernon, Improvement Direct, JoS. A. Bank Clothiers
96
99
98
100
96
97.8%
NC
Fireclick Fireclick
Talk to a Representative: 650-917-7600
Service Offerings:
Key Facts For Fireclick
  • Major Clients:
    Smart Bargains, Tower Records, Lillian Vernon, Improvement Direct, JoS. A. Bank Clothiers
  • Year Founded:
    1999
  • Fulltime Employees:
    37
  • Active Clients:
    400
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    82
  • Pricing:
    H
  • Website:
    www.fireclick.com
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Positive0% Write Review

 

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Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

HitTail HitTail
Talk to a Representative: Confidential
Key Facts For HitTail
  • Major Clients:
    PC World, TechCrunch, CNet, BusinessWeek, The Wall Street Journal
  • Year Founded:
    2006
  • Fulltime Employees:
    120
  • Active Clients:
    1000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    95
  • Pricing:
    H
  • Website:
    www.hittail.com
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Positive0% Write Review

 

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Implementation

User Interface

Timeliness

Accuracy

Customization

Lyris Technologies Lyris Technologies
Talk to a Representative: 800-768-2929
Key Facts For Lyris Technologies
  • Major Clients:
    Blue Tent Marketing, Dynamo, Palm Source, Jupiter Media, Appellation America
  • Year Founded:
    1994
  • Fulltime Employees:
    50
  • Active Clients:
    150+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    90
  • Pricing:
    L
  • Website:
    www.lyris.com
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Positive0% Write Review

 

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Implementation

User Interface

Timeliness

Accuracy

Customization

Woopra, Inc Woopra, Inc
Talk to a Representative: 415-618-0629
Service Offerings:
Key Facts For Woopra, Inc
  • Major Clients:
    Dot & Bo, GetGoing, PowToon
  • Year Founded:
    2007
  • Fulltime Employees:
    46
  • Active Clients:
    150+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    93
  • Pricing:
    M
  • Website:
    www.woopra.com
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Positive0% Write Review

 

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Implementation

User Interface

Timeliness

Accuracy

Customization

ClickTale Ltd. ClickTale Ltd.
Talk to a Representative: 544-637-630
Key Facts For ClickTale Ltd.
  • Major Clients:
    DigiGifts.com.au, castus.co.uk, DiversityJobs.com, Skiddle Ltd, Tripbase.com
  • Year Founded:
    2006
  • Fulltime Employees:
    400+
  • Active Clients:
    70000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    www.clicktale.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Omniture Omniture
Talk to a Representative: 801-722-7000
Key Facts For Omniture
  • Major Clients:
    Hewlett Packard, eBay, Gannett
  • Year Founded:
    1996
  • Fulltime Employees:
    58
  • Active Clients:
    1000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90
  • Pricing:
    H
  • Website:
    www.omniture.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

VisiStat, Inc. VisiStat, Inc.
Talk to a Representative: 800-408-9311
Key Facts For VisiStat, Inc.
  • Major Clients:
    Market Leader, Dominion Enterprises, Microsoft
  • Year Founded:
    2005
  • Fulltime Employees:
    125
  • Active Clients:
    108,000
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90
  • Pricing:
    L
  • Website:
    www.visistat.com
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Implementation

User Interface

Timeliness

Accuracy

Customization

Evaluation Criteria: Best Web Analytics Software
Implementation
Implementation Easy Implemented Tracking
We understand the need for accurate information when measuring engagement and activity on a website. The vendors which we recommend for web analytics are vendors which are highly specialized in producing web analytics software which is easy to integrate while ensuring that the scaling of the website is taken into consideration. We ensure the vendors we recommend offer unique methods of tracking and implementation.
User Interface
User Interface Easy to Use Interface
It is important for a web analytics platform to be usable to the main users. We analyze the user interface to ensure that users are able to adapt to the features being presented and are able to navigate different areas of the software. We also analyze any helpful documentation and tips which are provided with the software while ensuring there are training programs and other resources made available to the buyers of the tools.
Timeliness
Timeliness Quick Response Times
Webmasters often rely upon fast information to make decisions on the future direction of a website. We analyze different web analytics tools based on their ability to provide both accurate and timely information. The greater delay in the information being displayed to the user the less helpful the information can become. The vendors which we recommend offer near real-time statistics and reports to help webmasters make faster decisions.
Accuracy
Accuracy Ability to Measure Accuracy
The accuracy of the information being tracked is a vital component of our analysis. We often determine the authenticity by performing various tests to ensure the information being given to the user through the interface matches up with the actual results achieved. Having an inaccurate look at the audience of a website can cause webmasters to draw incorrect conclusions on current success which can lead to the wrong changes being made.
Customization
Customization Tailor Features to Use
Lastly, we also delve into the level of customization which is provided to the user based on the features and information most important to them. Many software vendors offer their users the ability to create their own dashboards or integrate their platform using APIs or reporting mechanisms. In addition, there is often the ability to manage different users with permissions while being able to install plug-ins or extensions.
 
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