VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Our Selection Process For
Best PPC Automation Software & Tools

Last updated: December 1, 2018

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Best

Top 10 PPC Automation Software

Best PPC Automation Software & Tools - December 2018

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Campaign Automation

Campaign Automation

Bid Management

Bid Management

Tracking Methods

Tracking Methods

Reporting Methods

Reporting Methods

Customer Support

Customer Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Kenshoo Kenshoo
Talk to a Representative: 877-536-7462
Key Facts For Kenshoo
  • Major Clients:
    Omnicom Media Group, Textbooks, CafePres..
  • Year Founded:
    2006
  • Fulltime Employees:
    500+
  • Active Clients:
    2000+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    85%
  • Pricing:
    M
  • Website:
    www.kenshoo.com
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Reviews (1)
Negative Review 1 Reviews
It costs a lot but doesn't do anything that Google Adwords doesn't do.
We use it at work. Durring every training session I have the exact same question. What exactly do you do here?
Cory

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Marin Software Marin Software
Talk to a Representative: 415-399-2580
Key Facts For Marin Software
  • Major Clients:
    Razorfish, W3i.com, Pepperjam, Extra Spa..
  • Year Founded:
    2006
  • Fulltime Employees:
    50+
  • Active Clients:
    200+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    92%
  • Pricing:
    H
  • Website:
    www.marinsoftware.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Dynamic Creative Dynamic Creative
Talk to a Representative: 61-882241700
Key Facts For Dynamic Creative
  • Major Clients:
    Flight Centre, Fiji Airways, Betfred, Co..
  • Year Founded:
    1999
  • Fulltime Employees:
    23
  • Active Clients:
    67
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    85%
  • Pricing:
    L
  • Website:
    e-channel.com.au
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

adCore adCore
Talk to a Representative: 1-415-799-4515
Key Facts For adCore
  • Major Clients:
    Confidential.
  • Year Founded:
    2003
  • Fulltime Employees:
    35
  • Active Clients:
    150+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    88%
  • Pricing:
    M
  • Website:
    www.adcore.com
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Reviews (2)
Positive Review 2 Reviews
adCore is the ideal e-commerce PPC solution
I've been working with Google AdWords on my e-commerce websites since the creation of Google AdWords. I can say that there is no other tool for e-commerce websites out there that allows you to create campaigns that take into account constantly updating price and stock…
Sherwin Rockwell
Positive Review
Effective PPC tool that's helped me get the conversions I seek
Amazing campaign creation tool that's allowed me to build all my keywords, ad groups, and ads instantly. Bid optimization algorithms help my ads perform and stay on target. All in all an excellent innovation that is very cost effective.
Esau Happening

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

WordStream WordStream
Talk to a Representative: 617-963-0555
Key Facts For WordStream
  • Major Clients:
    Mum.edu, New Driver School, Entrepreneur..
  • Year Founded:
    2007
  • Fulltime Employees:
    30
  • Active Clients:
    78
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    www.wordstream.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Acquisio Acquisio
Talk to a Representative: 450-465-2631
Key Facts For Acquisio
  • Major Clients:
    PhD, Yellow Pages Group, iProspect, SEER..
  • Year Founded:
    2003
  • Fulltime Employees:
    57
  • Active Clients:
    300
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    H
  • Website:
    www.acquisio.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

adX Search adX Search
Talk to a Representative: 415-795-7902
Service Offerings:
Key Facts For adX Search
  • Major Clients:
    Sensus, media planering, servicestart, O..
  • Year Founded:
    2004
  • Fulltime Employees:
    14
  • Active Clients:
    156
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    92%
  • Pricing:
    M
  • Website:
    gravity4.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Clickable Clickable
Talk to a Representative: 855-937-7624
Key Facts For Clickable
  • Major Clients:
    The trade desk, Rocketer, Mongoose metri..
  • Year Founded:
    2006
  • Fulltime Employees:
    75
  • Active Clients:
    550+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    91%
  • Pricing:
    H
  • Website:
    www.clickable.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Search Force Search Force
Talk to a Representative: 650-235-8800
Key Facts For Search Force
  • Major Clients:
    Scottrade, PlattForm, Experian QAS
  • Year Founded:
    2004
  • Fulltime Employees:
    13
  • Active Clients:
    255
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    92%
  • Pricing:
    M
  • Website:
    www.searchforce.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

ClickSweeper ClickSweeper
Talk to a Representative: 408-944-9080
Key Facts For ClickSweeper
  • Major Clients:
    SunWing Travel, Direct Line Cruises, Aff..
  • Year Founded:
    2004
  • Fulltime Employees:
    36
  • Active Clients:
    100+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    www.clicksweeper.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Evaluation Criteria: Best PPC Automation Software
Campaign Automation Quick, Efficient Automation

We evaluate and rank pay per click automation solutions which focus on providing PPC marketers with an enhanced experience in automating not only the creation of campaigns, but improved methods of segmentation and targeting within the campaign. We analyze the simplicity of the setup process in addition to how much customization is offered for automating the creating of pay per click campaigns across different networks.

Bid Management Effectively Update Bids

Bid management is an important part of the analysis to ensure the vendors are providing a tool to PPC marketers which effectively controls bids on keywords in order to minimize the cost per acquisition amongst other key metrics. We ensure the bid management aspect of the software takes into consideration the client’s goals with their campaign in order to make the best decisions on raising or lower bids on select keywords.

Tracking Methods Effective Campaign Tracking

We understand the importance of being able to track the success of pay per click campaigns. Our analysis of PPC automation software also includes a look at how different vendors offer their users with tracking methods and strategies for determining the overall performance of campaigns. This often extends beyond the use of PPC network statistics and information in order to be able to measure performance more thoroughly.

Reporting Methods In-Depth Reports & Metrics

For PPC automation software, we understand the importance of having a system to generate reports and information with both accuracy and efficiency. Our analysis delves into the reporting methods and features which provide advertisers with important information to make better decisions. We determine whether the reports contain accurate information and also look for software which provides insight on where to go next.

Customer Support Quickly Responds to Clients

Having an effective customer support team is very critical for pay per click automation software. Due to the nature of the software, if there are any issues which occur it could become costly to the advertiser. Our analysis ensures the vendors which we recommend are not only available to provide guidance and advice for running the software, but are able to make infrastructural changes to fix key issues which may negatively impact it.

 
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