VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Services
Our Selection Process For
Best SEO Software and Tools
Our Selection Process For
Best SEO Software and Tools

Last updated: December 1, 2021

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Best
Top 10 Best SEO Software and Tools

Best SEO Software and Tools - December 2021

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Accuracy

Accuracy

Efficiency

Efficiency

GUI Interface

GUI Interface

Software Features

Software Features

Support

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders
Siteimprove Siteimprove
Talk to a Representative:
Key Facts For Siteimprove
  • Major Clients:
    Vodafone, Merck, Givaudan, Lundquist
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    siteimprove.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Accuracy

Efficiency

GUI Interface

Software Features

Support

2
2017
$1 million - $3 million
40+
50+
88
M
Lenovo, Adidas, Uber, Philips, Samsung, Udemy

99
100
99
100
100
99.6%
NC
Serpstat
Talk to a Representative:
Key Facts For Serpstat
  • Major Clients:
    Lenovo, Adidas, Uber, Philips, Samsung, Ud...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    serpstat.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Accuracy

Efficiency

GUI Interface

Software Features

Support

SE Ranking SE Ranking
Talk to a Representative: +44 20 3868 1173
Key Facts For SE Ranking
  • Major Clients:
    Wargaming, Bed, Bath and Beyond, Zapier, H...
  • Year Founded:
    2013
  • Fulltime Employees:
    81
  • Active Clients:
    10000
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    94
  • Pricing:
    M
  • Website:
    www.seranking.com
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Negative Review 0 Reviews
Anonymous

Accuracy

Efficiency

GUI Interface

Software Features

Support

SpyFu, Inc.
Talk to a Representative: 888-201-0422
Service Offerings:
Key Facts For SpyFu, Inc.
  • Major Clients:
    Confidential
  • Year Founded:
    2015
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    10+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    80
  • Pricing:
    M
  • Website:
    www.spyfu.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Accuracy

Efficiency

GUI Interface

Software Features

Support

Surfer Surfer
Talk to a Representative:
Key Facts For Surfer
  • Major Clients:
    Rocket 31, iCEA
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    surferseo.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Accuracy

Efficiency

GUI Interface

Software Features

Support

Videos Con Ivanice
Talk to a Representative: +1 475-239-8043
Service Offerings:
Key Facts For Videos Con Ivanice
  • Major Clients:
    LinkedIn, CNN, Dell, Procter & Gamble, Nes...
  • Year Founded:
    2016
  • Fulltime Employees:
    10+
  • Active Clients:
    10+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    85
  • Pricing:
    L
  • Website:
    youtu.be
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Accuracy

Efficiency

GUI Interface

Software Features

Support

Conductor, Inc. Conductor, Inc.
Talk to a Representative: 212-213-6251
Key Facts For Conductor, Inc.
  • Major Clients:
    Verizon, Citi, Comcast, LG, Roku
  • Year Founded:
    2011
  • Fulltime Employees:
    143
  • Active Clients:
    323
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    92
  • Pricing:
    L
  • Website:
    www.conductor.com
Request A Quote
Positive 85.7% 6 Reviews
Best company I've ever worked at! I have amaz...
Megan O'Shea
Positive
Hands down one of the greatest places to work...
Stephan Bajaio
Negative 14.3% 1 Reviews
Searchlight is useless, expensive and a waste...
Bruno Diederichs

Accuracy

Efficiency

GUI Interface

Software Features

Support

SEOmoz, Inc. SEOmoz, Inc.
Talk to a Representative: 206-632-3171
Service Offerings:
Key Facts For SEOmoz, Inc.
  • Major Clients:
    Dev, , TopSpot, Virtru, 99Designs, Zillow,...
  • Year Founded:
    2000
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    1000+
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    98
  • Pricing:
    M
  • Website:
    moz.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Accuracy

Efficiency

GUI Interface

Software Features

Support

9
2012
$250 million - $500 million
2,500 - 5,000
10+
86
L
Tesla, Decathlon, Samsung, IBM, Forbes, P&G, Lush, Flippa, LaLiga, Drizly, Soul+Wolf
96
94
93
95
96
94.8%
NC
SEMrush, Inc
Talk to a Representative: 1 (855) 814-4510
Key Facts For SEMrush, Inc
  • Major Clients:
    Tesla, Decathlon, Samsung, IBM, Forbes, P&...
  • Year Founded:
    2012
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    10+
  • Revenue:
    $250 million - $500 million
  • Client Retention Rate:
    86
  • Pricing:
    L
  • Website:
    www.semrush.com
Request A Quote
Reviews (13)
Positive 46.2% 6 Reviews
I had a problem and they fixed it. I removed...
Kevin Cooney
Positive
SEM Rush is a must for SEO. They give great i...
Charles Jenkins
Negative 53.8% 7 Reviews
confronting users with a pop up without letti...
Coco

Accuracy

Efficiency

GUI Interface

Software Features

Support

10
2009
Above $10 million
40+
100+
90
H
, Facebook, Adobe, LinkedIn, Netflix, Uber, Ahrefs

96
95
96
96
88
94.2%
NC
Ahrefs
Talk to a Representative:
Key Facts For Ahrefs
  • Major Clients:
    , Facebook, Adobe, LinkedIn, Netflix, Uber...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    ahrefs.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Accuracy

Efficiency

GUI Interface

Software Features

Support

Evaluation Criteria: Best SEO Software and Tools
Accuracy Accuracy of Information
During our analysis of SEO software, we spend time analyzing the accuracy of information obtained through the software and the channels and methods used to obtain information. Often times information being obtained by the software may be dated or cached in order to reduce loading times or cost over a long period of time. We ensure the tools which we recommend are using accurate and up-to-date information.
Efficiency Efficient Internal Processes
Having a tool or software which remains inefficient can actually make the processes handled by the tool more difficult or cumbersome over time. Our analysis of SEO software ensures the benefits of the software are produced through the most efficient method available. Often times SEO software provides recommendations in addition to offering the methods to make the recommended changes or to export them into a viable format.
GUI Interface Easy to Use Interface
The graphical user interface of the SEO software is an important aspect. Our analysis hones in on how well the interface caters to both experienced and new users by providing a level of customization while also providing standardization which meets the guides and tutorials produced. Having an intuitive interface which takes advantage of different features standard to operating systems and programs is certainly a benefit.
Software Features Variety of Features
Many different SEO tools offer different features or plug-ins for the application to ensure that users will have a wide array of functions available to them. Our analysis determines what types of features are available with the software and how useful they are to the target audience. Having features which provide little to no benefit in place of features which may be of great use to the audience is certainly detrimental to the end user.
Support Ease of Accessing Support
The vendors which we recommend offer their software with a level of support to ensure users which run into issues or questionable results can have their inputs analyzed or the particular functions investigated. Our analysis ensures the recommended vendors are able to identify issues and alleviate them in a fair amount of time. Having a slow or non-existent support can greatly reduce the usability of SEO software.
 
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Our Selection Process For
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