For our evaluation of press release distribution channels we spend time analyzing the submission process and interface to ensure the client’s ability to create and submit press releases easily and efficiently. Our analysis compares different methods of submission in addition to the different methods of confirming the details or information contained within the release prior to the publishing of press releases.
Another element of our evaluation focuses on the way a press release is optimized for viewing online and through other various channels. By ensuring the press release is optimized and properly distributed to different channels, the press release distribution company can provide their clients with additional value by ensuring the press release and news articles they are posting are being received properly by the intended audience.
The quality of the distribution network leveraged by the PR distribution company is another important aspect of the analysis to ensure the PR channels which we recommend offer their clients clear and present value. We ensure the vendors which we recommend offer distribution points across relevant industries and websites which are well known as distributors and curators of quality coverage in their respective industries.
The analytics and tracking of interest and reading of press release is also an important aspect of our evaluation. We ensure the vendors which we recommend are offering their clients with an enhanced view of how their news releases are being distributed and where they are being read. Furthermore, our analysis also delves into the accuracy and legitimacy of the information¬ produced in analytics reports for the news releases.
Our final area of evaluation hones in on the customer and technical support provided by each of our recommended press release distribution networks. It is vital to have access to a member of the support team based on the type of issue which the client may be encountering. The availability of editorial assistance also ensures that press releases will remain accurate while ensuring questions and issues are addressed immediately.