One of the main objectives of a press release distribution company is to ensure the news and press releases of their users are being properly distributed to the correct channel. During our analysis of PR distribution companies we spend time understanding the submission process which has been put into place to not only ensure the information is being properly documented, but to ensure the release is properly distributed.
In addition to the submission process, we take an in-depth look at how much control a user has over where the release is being distributed to ensure an optimized distribution. We also look at the steps which different channels are taken to ensure the information is being displayed in the most effective manner and that the information is distributed in formats which are easier for search engines to read and index.
There are numerous aspects which we take into consideration for an analysis of a distribution network. The size of the network, the different industries which are being represented within the network, and the overall quality of the channels involved in the network are all important aspects. We want to ensure the distribution networks we are recommending are offering their customers an effective distribution solution.
It is vitally important for us to ensure the PR distribution channels we are recommending are offering their users with helpful and insightful analytics. Reports submitted to those submitting news releases should give them a solid picture of where their release has been distributed, how many journalists have received the distribution, and the overall social and organic interest based on clicks, views, and other important statistics.
The ways a PR distribution company communicates with its clients and its distribution network is a vital aspect of our analysis. We ensure the vendors we are recommending are able to communicate with those reaching out to them for a variety of reasons. Whether it be for editorial assistance, issues with the distribution interface, or other technical issues, the vendors we recommend make sure they are around.