Change in Rank
We evaluate and rank companies that provide their clients with an analysis of how their website is performing. Website audit companies provide their clients with a GAP analysis which outlines the current performance of a website compared to the potential or desired performance. A GAP analysis provides the client with clear context into how their website is performing and where it needs to be in the end result.
When performing a website audit it is important for a vendor to take into consideration the goals and objectives of their clients in addition to how specific features or functions are supposed to operate. By understanding a client’s goals for individual elements or thought-process behind different decisions, it becomes easier to make effective changes or recommendations which explain why the change will bring a benefit.
We analyze the quality and density of the reports generated by website audit companies in order to ensure they are producing reports which are able to be understood by business owners and technical staff alike. Audit reports should contain information about areas where a website is not performing at their best while also providing advice and insight on how the website can be updated or improved upon overall.
Time is often a factor for businesses searching for a website audit. We evaluate the ability for site audit companies to produce their findings efficiently and the resources and tools they use to generate their recommendations. Efficiency plays a large role in not only ensuring a thorough analysis is being performed, but to ensure the results of that analysis are being delivered with enough time for the client to act on them.
The Internet consists of a large number of platforms and types of websites which often require some knowledge to perform a successful audit. Our analysis delves into the variety of knowledge a site audit company has and their ability to adapt to different types of platforms. The vendors we recommend are able to provide opinions about the functionality and performance of a large variety of websites including ecommerce websites.