Change in Rank
Our first area of evaluation focuses on a vendor’s approach to identifying the needs and requirements of their clients. In reputation management, it is crucial to have an understanding of a client’s current reputation in major search engines and other channels of communication. This ensures the reputation management company will be able to take the first required actions towards generating or maintaining a positive reputation.
We next delve into a vendor’s strategy development. Their methods for creating a comprehensive reputation management strategy is critiqued based on information we have gathered during our analysis of other vendors in order to determine which take the most comprehensive and analytical approach. The vendors we recommend have a fine tuned method for developing highly effective strategies.
Responsiveness is an important element in any online reputation management campaign. Being able to respond quickly to any concerns or issues a client may have with the way their brand is being represented online. A swift response to potential threats can ensure that their reputation is not tarnished or otherwise negatively affected in the results represented in the major search engines or in social media.
We also spend time analyzing how each vendor monitors the search results and mentions of their clients. Reputation management companies use various methods of monitoring to determine potential sources of negative coverage or commentary on their clients prior to becoming an issue. We analyze the software and tools used by each of the competing vendors in order to remain ahead of the curve on news and information.
How reputation management companies report to their clients is another aspect of our evaluation. We ensure the vendors we recommend to buyers of online marketing services are offering their clients extensive information on their monitoring and findings. In the case of an issue with their reputation, we analyze how the reputation management company communicates the work they are performing and how it is affecting them.