Is it worth the effort to use Facebook for marketing? Take a look at these Facebook statistics to find out (spoiler: the answer is yes). In this article, we share the Facebook statistics marketers and advertisers need to understand in order to get a better ROI from the platform.
Facebook is an enormous platform, as you’ll see, and it has a lot to offer businesses of all sizes, no matter the industry.
As a bonus, we’ve included a section at the end of this article to help you put these Facebook statistics to use!
Facebook Facts & Stats
1. In 2019, the global revenue for Facebook was $70.7 billion, which increased from $55.8 billion in 2018.
2. Facebook has offices in 70+ cities across North American, Latin America, Europe, Middle East, Africa, and Asia-Pacific with 15 data centers globally.
3. As of March 31, 2020, Facebook has 48,268 full-time employees.
4. Facebook is currently the 5th most-valuable brand in the world.
5. Globally, it’s the 3rd most-visited multi-platform website (after Google and Microsoft).
6. Facebook is the largest social media platform in the world with more than 2.6 billion monthly active users.
Facebook User Statistics
7. There are 1.73 billion daily active users on Facebook.
8. Facebook has more than 2.6 billion monthly active users.
9. India has the most Facebook users at 280 million.
10. The United States has roughly 190 million Facebook users (2nd to India).
11. 73% of people living in urban areas are on Facebook, compared with 69% in suburban areas, and 66% in rural areas.
12. 75% of people with at least some college education use Facebook, compared with 74% who are college graduates, and 61% who have a high school education or less.
13. 84% of people aged from 25–29 are on Facebook, compared to 76% of those aged 18–24, 79% of those aged 30–49, 68% of those aged 50–64, and just 46% of those aged 65+.
Facebook Usage Statistics
14. Facebook has more than 2.6 billion monthly active users globally.
15. Facebook ranks 4th on global internet traffic rankings in 2020.
16. The Facebook app was downloaded more than 4.6 billion times in the last 10 years.
17. Facebook has 2.45 billion users active on mobile devices.
18. As of 2020, 78% of Facebook users only accessed the platform via mobile with 20% using both their mobile devices and computer to access it.
19. 98.2% of registered active users accessed Facebook at least once via a mobile phone.
20. Nearly 90% of Facebook users in the U.S. say they use the platform to stay in touch with friends and family.
21. The best time to post on Facebook is between 11 a.m. and 2 p.m. on Wednesdays and Thursdays.
22. Facebook Stories has more than 300 million active users every day.
23. 53% of adults on Facebook don’t understand how their newsfeed displays posts.
24. Facebook users spend an average of an hour every day on the platform.
25. 73% of Facebook users log in at least once a day; 52% say they check Facebook several times a day.
26. Despite many Facebook users stating they don’t trust the platform, more than 50% of Facebook users still get their news there.
27. 15% of Facebook users use the platform for shopping.
28. 1.4 billion people use Facebook Groups.
29. The average Facebook user “likes” 13 posts each month.
30. More than 100 billion messages are shared on Facebook daily.
Facebook Video Statistics
31. Mobile-friendly video gets higher engagement.
32. 85% of Facebook videos are watched without sound.
33. Time spent watching Facebook Live has increased 4X.
34. Square Facebook videos get 35% more views than those with landscape orientation.
35. Adding closed-captioning to your Facebook videos can increase watch time by an average of 12%.
36. Brand awareness increases to 67% with mobile-optimized Facebook videos.
37. Brand recall is higher in 23% of consumers when the brand is mentioned in the first three seconds of video, compared with 13% after four seconds.
38. 30% of mobile shoppers discover products and services through video.
39. Organic engagement is highest on Facebook posts with video.
40. 49% of consumers engage with branded videos the most on Facebook.
Facebook Statistics for Marketers
41. 94% of marketers use Facebook, including 97% of B2C marketers and 91% of B2B marketers.
42. 61% of marketers say Facebook is their #1 social platform.
43. Facebook Pages with smaller followings generally have higher reach and engagement rates.
44. Brands post an average of 8 times per day on Facebook.
45. User-generated content has been shown to generate 6.9 times the engagement of brand-generated content.
Facebook Statistics for Advertisers
46. There are 8 million active advertisers on Facebook.
47. In Q1 2020, Facebook brought in $17.4 billion in advertising revenue.
48. The number of ad impressions on Facebook increased by 33%.
49. The average Facebook user clicks on 11 ads per month.
50. Facebook accounts for 80.4% of U.S. social referral share to eCommerce sites.
51. Facebook earns 40% of annual digital display advertising revenue.
52. 94% of Facebook Ad revenue is from mobile.
53. The average price for Facebook Ads decreased by 6% in 2019.
54. The average cost per click for a Facebook Ad is $1.72.
55. Overall Facebook Ad impressions increased 37% in 2019.
56. The average click-through rate (CTR) in Facebook ads across all industries is 0.90%.
57. 93% of social media advertisers use Facebook Ads. The next closest platform is Instagram, at 24%.
58. The most effective length for an ad title on Facebook is four words; 15 words for a link description.
59. 72% of marketers use Facebook advertising and 59% of them plan to increase their Facebook ad spend.
Facebook Business Statistics
60. There are more than 140 million businesses on Facebook.
61. 90 million small businesses use Facebook.
62. 87.1% of U.S. marketers will use Facebook marketing in 2020.
63. The average monthly change in page likes is just 0.13%.
How to Use These Facebook Stats for a Better ROI
Now that you have all of this knowledge about Facebook, how can you put it to use?
It’s one thing to pull out random Facebook facts at a networking event to sound smart, but it’s actually smart to use that knowledge to improve your own Facebook marketing efforts.
Here are some quick tips based on the Facebook statistics we’ve covered. These Facebook marketing tips will have your engagement up in no time. And, soon, sales will follow.
1. Track Your Facebook Performance
It doesn’t matter if analytics are your thing or they make you cringe, you need to track your Facebook performance. And not just your Facebook Ads performance, but your regular content, too.
By staying on top of what your Facebook account is doing, you’ll be better equipped to make changes when they need to happen instead of two months after it’s too late to salvage.
What are you looking for?
Changes to your engagement rate, mostly.
You’ll want to compare the posts that performed well with the ones that didn’t so you can understand why. Then, do more of what works.
Your Facebook analytics will also let you know when your audience is most active on the platform, so you can be there when they are.
2. Engage With Your Audience
Social media is, well, social. That means using it to engage with your target audience and not just posting day after day without checking in.
Posting and not engaging is like setting up shop in a busy city center and shouting at passersby from your soapbox.
It’s not fun for anybody.
Ask your followers questions, using Facebook’s survey or poll feature to feel them out on relevant topics, and maybe even run a contest to keep things active.
When you actually talk to your audience you make them feel like they’re important to your brand. And that’s what turns followers into customers into advocates.
3. Share User-Generated Content
User-generated content (UGC) is the ultimate engagement. If you’re not familiar with it, UGC is simply content that your users share with you that you can then share on your platform.
Many brands will hold contests that require UGC to enter. This makes it fun for your followers and ensures that you’ll get tons of user-generated content to leverage for future marketing campaigns.
4. Respond to Your Users
If you’re asking your followers questions and seeking ways to get comments, likes, and shares from them, you have to give something back.
Regularly monitor the comments on your post and respond to them. Yes, even the negative ones.
When you’re actively monitoring your account and responding to your followers, you’re showing them that you care about what they have to say. Plus, if there’s a problem you can address it before it gets out of hand.
5. Show Off Your Brand Personality
People want to engage with other people, not robots or corporations. Even when you’re posting on social media as your brand you’ll need to add a little personality into your posts.
Show your followers that your brand is backed by real people who enjoy engaging with them!
An easy way to do this is by sharing “behind the scenes” images and information. Share team photos, talk about your employees of the month and why they’re great, maybe even share some of the funny observations that come out of your team’s meetings.
Facebook is about people, after all. Your followers are people and they want to know there are real, passionate people behind your brand, too.
6. Join Facebook Groups
Remember when we told you 1.4 billion people use Facebook Groups? Chances are, your target audience is among them. And, they’re a really easy way to find other like-minded people in your industry.
You can easily search for Facebook Groups by using your niche and industry as keywords. Look for groups that are active and responsive, but not too big (you don’t want to get lost in the sea of voices). If you’re a brick-and-mortar business, you can find (or start) a group in your area.
We shared a lot of Facebook statistics that you can put to work for your brand to create a powerful Facebook marketing campaign.
Did you know that social media can even help you with your SEO? Check out our article, The Role of Social Media in SEO to find out more.
Now it’s your turn. If you don’t already have a documented Facebook strategy, you need to create one.
No time to handle Facebook on top of running your business? Check out this list of the best Facebook advertising agencies that will do it for you.