During our evaluation of voice SEO companies we spend time understanding the efforts vendors place into understanding the goals and objectives of their clients. It is important to understand how their client wants voice search to interact with their business whether it be guiding visitors to their storefront, obtaining relevant information about a product or service, or connecting them to a sales representative swiftly.
Voice search is mostly used on mobile platforms where a user is able to use their voice to make a web search. We analyze the efforts used by the vendor to optimize a client's mobile platform to ensure that search engines are able to access and categorize information in a way that allows for them to produce relevant results when a mobile user performs the voice search. Having a strong mobile presence increases the likelihood of a voice SEO result.
Local Search Optimization
Many companies looking for assistance in voice SEO are looking to draw local web users to their business. Our analysis delves into the local search optimization strategies and efforts of vendors since many voice search engines utilize local search results. We analyze how the vendor approaches local search, their understanding of the best practices in local search, and the results they have been able to achieve for their clients historically.
In addition to local search and mobile optimization strategies, we also analyze how voice SEO companies target different online channels to facilitate voice search using information from websites like Yelp to answer a question. Many voice search engines rely on third-party information to answer questions about when a business opens, the items they have for sale, or other types of questions asked by the end user.
We also analyze how voice SEO companies reveal their efforts to their client and the types of analytics and metrics being offered to client through reports. Having in-depth reports about what activities were carried out and the result of those activities over time can help a client understand how their visitors are finding them in voice search and what efforts have yet to result in the desired answer delivered to the end user.