Evaluation Criteria: Best Google Ads Management Services
Professional Google Ads management companies understand the importance of having a complete understanding of a campaign prior to beginning work on it. We analyze the steps these vendors take to understand not only the structure of a campaign, but the thought process behind it and the results the client was expecting to achieve. This ensures the Google Ads professional makes the right decisions to align that campaign with its goals.
Keyword selection is one of the most crucial parts of the Google Ads management process. We analyze the different tools and strategies used by Google Ads professionals to select keywords that offer the client value, but are also aligned to the expectations of the average visitor in the client's target audience. Search intent, volume, competition, and other factors are often used by Google Ads professionals during this process.
Create Effective Ads
Our research team analyzes the effort put into building relevant and targeted ads that aim to reach out to a specific audience and compel them into clicking on the advertisement. This ensures that the Google Ads professionals involved in managing client campaigns create ads that not only compel an audience to interact with the brand, but to do so in a way that aligns that interaction with the goals of the advertising campaign.
Many campaigns are measured based on the cost per acquisition, or how much is spent in Google Ads to achieve the desired action. Our research team examines the steps that competing Google Ads management companies take to minimize the CPA and how they determine the acceptable CPA. This ensures that passionate Google Ads managers are constantly looking to get the most out of a client's Google Ads marketing budget.
Our research team also investigates how competing Google Ads management companies achieve scalable Google Ads campaigns through the use of automated tools. While it is important to ensure accurate through an in-depth analysis of a campaign, it is also important for Google Ads management companies to have useful tools to automate parts of a campaign to reduce time investment without sacrificing campaign performance.