Evaluation Criteria: Best Twitter Advertising Companies
Create Effective AdsBuild Ads Which Deliver
As one of the largest growing social networks, Twitter provides businesses with a unique opportunity to reach its users with their marketing message. During our evaluation of Twitter advertising companies, we spend time analyzing the types of advertisements and messages being created. It is important for these agencies to have an understanding of how to make an effective marketing message with a limited number of characters.
Demographic TargetingReach Your Target Audience
We analyze how the Twitter advertising company assists businesses in reaching specific demographics based on the type of potential customers they most identify with. Our analysis delves into the proprietary strategies and tools which each vendor uses to identify the interests of a user and other metrics used to identify trends and groups of users in the social network for more effective advertising and targeting.
Brand ManagementRespect For Your Brand
Twitter provides companies the opportunity to develop and display their brand prominently on their Twitter account page. Our analysis of Twitter advertising companies delves into the features which each vendor takes advantage of and the strategies employed to development and maintain a brand name in Twitter. We also analyze whether vendors take into consideration important aspects of a brand in social media.
CPA MinimizationReduce Your Campaign Costs
For any kind of advertising campaign it is important to work to minimize the costs of a campaign. CPA minimization focuses on reducing the campaigns associated with converting a visitor into a paid customer. We analyze the strategies which each vendor uses in order to reduce the cost converting leads into paying customers on average across different campaigns and how much success they have with reducing long-term costs.
ReportingIn-Depth Reports & Metrics
The types of reports generated for customers are also an important aspect of the evaluation process. We check the information presented in the reports produced by each Twitter advertising company in order to ensure clients are being presented with information that is accurate and useful. It is important for a report to provide the client with performance information while also giving them useful insight into their campaign.