Best PPC Remarketing Companies - February 2019

Businesses looking to leverage remarketing solutions often expect their selected vendor to be able to produce effective advertisements which lead to customer interest and conversion. During our analysis of remarketing vendors we spend time analyzing their process for creating and testing different advertisements. It is important for each remarketing vendor to have a thorough understanding of how to test the performance of an ad.

We also spend time analyzing the targeting and segmentation practices of each remarketing channel in order to ensure that businesses will be able to target the audience they are most interested in. During our analysis, we identify the different methods which are used to segment or target different types of audiences. We investigate how much control the client has over the type of audience which they reach through targeting.

Remarketing campaigns require different methods of tracking users and targeting them often requiring the client to implement codes and other information on their website and other marketing campaigns. It is important to ensure the solution requires little work from the client in order to properly implement the solution. We investigate how much work is provided by the vendor and how much work is expected from the client.

The reporting component of our analysis delves into the types of statistics and metrics which are conveyed to the customer over the course of their campaign. We identify the elements which are most important to clients of remarketing vendors in order to ensure the information is not only being represented in the reports, but that the information is both accurate and insightful and presented in the best possible way.