VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
topseos video evaluation
Our Selection Process For
Best Content Marketing Companies

Last updated: November 1, 2017

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Best

Top 10 Content Marketing Companies

Best Content Marketing Companies - November 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Needs Analysis

Specialization

Keyword Analysis

Reporting

Targeting

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Digital Current

Mesa, Arizona

Eleni Ireland
844-304-3088
More info

Visit Website

2003

$5 million - $10 million

45

60

96%

H

StubHub!, Lowes, Marriott, Terminix, Buddha Teas

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

OuterBox

Akron, Ohio

Justin Smith
866-647-9218
More info

Visit Website

2004

$5 million - $10 million

38

200+

96%

M

National eCommerce Brands, Anchor Hocking, Oneida, ABB, United Consumer Financial Services

 

99

 

98

 

100

 

99

 

100

99.2%

NC

 

3

HigherVisibility

Cordova, Tennessee

Adam Heitzman
888-728-8979
More info

Visit Website

2008

$5 million - $10 million

50+

300+

98%

M

Ebay, PBS, Orange Theory Fitness, Allied Van Lines, Warner Brothers

 

99

 

97

 

99

 

98

 

100

98.6%

NC

 
Strong Performers

4

Disruptive Advertising

Provo, Utah

Jake Baadsgaard
866-700-1547
More info

Visit Website

2011

$5 million - $10 million

65

150+

97%

M

Guitar Center, Cars.com, Digitcert, Fandango, ConocoPhillips

 

96

 

99

 

98

 

99

 

97

97.8%

NC

 

5

Boostability

Lehi, Utah

Kelly Shelton
800-261-1537
More info

Visit Website

2009

Above $10 million

465

7500+

92%

L

J.D. Power, Fieldstone Homes, Dexter Law, Alegria Shoes, Artbeats

 

95

 

99

 

97

 

98

 

96

97%

NC

 

6

Bruce Clay

Simi Valley, California

Bruce Clay
866-517-1900
More info

Visit Website

1996

$3 million - $5 million

36

60

90%

M

FaceBook, Sportsmans Guide, LL Bean, Century21,

 

98

 

97

 

95

 

96

 

95

96.2%

NC

 
Contenders

7

VJG Interactive

Newark, New Jersey

Rachel Gray
844-318-9153
More info

Visit Website

2006

Above $10 million

150+

600+

98%

L

Subway, ACE Hardware, Werth Reality, Studio 8, Circuit City

 

89

 

97

 

97

 

97

 

96

95.2%

NC

 

8

iProspect

Boston, Massachusetts

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

94

 

95

 

95

 

95

 

94

94.6%
Increased +1

+1

 

9

97th Floor

Lehi, Utah

Chris Bennett
801-341-1986
More info

Visit Website

2008

$3 million - $5 million

75

100+

90%

M

Dentrix, Turkle MD, Covey Link, Ritz Catering, ED Loan Funding

 

95

 

91

 

96

 

95

 

94

94.2%
Decreased -1

-1

 

10

Greybox Creative

New York, New York

Vincent Fatato
646-354-7770
More info

Visit Website

2010

$1 million - $3 million

20

65

90%

L

Lioneye Capital, Androgen

 

95

 

90

 

94

 

95

 

92

93.2%

NC

 
Evaluation Criteria: Content Marketing Companies
Needs Analysis Identifying Your Needs

The process we use to evaluate and rank content marketing companies involves performing an in-depth analysis of how well each vendor learns about the requirements and expectations of their clients. The vendors which we recommend to buyers of online marketing services create realistic expectations to reach the goals they have set with their customer. They also consistently meet their deadlines and expectations with ongoing projects.

Specialization Topic-Specific Content

When we approach the topic of specialization, our research team investigates how specialized each writer is to a particular topic or a subset of topics. The analysis covers whether or not the content marketing company prefers to employ writers which specialize on particular topics rather than having a pool of writers which will writer about a large number of topics. This ensures the content is highly specialized to a particular topic.

Keyword Analysis Select Effective Keywords

It is important for content marketing companies to understand what keywords will be particularly effective for each of their customers. Our analysis delves into each vendor’s approach to identifying the most effective keywords to target in the content, how often to utilize the keywords in the content, and any linking strategies which may be relevant to the campaign. We also look into how vendors utilize the keywords of other online marketing strategies.

Reporting In-Depth Reports & Metrics

The reporting component of the evaluation process is an investigation into how the vendors report to their clients on different levels. We look into how the vendors report the progress of content being written and distributed on behalf of the client and how much creative influence the client has on the content being produced. The vendors we recommend produce comprehensive reports which detail the progress and the results achieved over time as well as future forecasts.

Targeting Reach Your Target Audience

Targeting is an important concept in content marketing. Time is spent analyzing a content marketing company’s strategy for targeting specific channels or publications with customized content to meet their publishing guidelines while providing their client with valuable exposure. We analyze the different trends and strategies apparent amongst the top competing content marketing agencies in terms of how they target different channels.

 
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