How We Rank the Best Bing PPC Management Companies
Campaign AnalysisIdentify Strong & Weak Points
Our approach to analyzing pay per click management companies specializing in Bing’s PPC engine begins with an in-depth look at how well each vendors analyzes and studies the existing status of a campaign in order to create the best plan of action. We believe it is vital for a vendor to have a thorough understanding of each of their clients in order to ensure their campaigns are performing optimally to meet their unique objectives.
Keyword SelectionSelect Effective Keywords
It is important for the PPC management company to have experience in creating a comprehensive list of relevant keywords based on keyword research performed specific to Bing’s search engine. The types of keywords and search phrases used by users of Bing’s search engine will differ from those which are used in different engines. We spend time analyzing how each PPC management company focuses on keywords specific to the Bing engine.
Creation of Effective AdsBuild Ads Which Deliver
While there are a number of different strategies which can be used to create advertisements, we measure and compare the overall effectiveness of each vendor in regards to creating effective ads which perform exceptionally well on the Bing network. It is important for the ads created by each of these vendors to not only speak to the target audience, but to fit the structure and layout which Bing uses in its pay per click.
CPA MinimizationReduce Your Campaign Costs
Another area of our focus involves identifying the methods and strategies employed by Bing PPC management companies in order to reduce the overall cost of a campaign without negatively affecting the performance. CPA minimization refers to how each vendor approaches decreasing the overall cost per acquisition of individual campaigns in order to assist their clients in getting the most value out of their paid search campaign.
AutomationAgile Campaign Management
With increased use of technology in marketing it has become increasingly important to utilize various tools and strategies for campaign automation. We investigate how each Bing PPC management company approaches the topic of automation and to what extent. During our evaluation we ensure the vendors we are actively recommending utilize automation techniques which do not negatively affect the performance of a campaign.