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Software
Our Selection Process For
Best Enterprise Marketing Automation Software
Best Enterprise Marketing Automation Software
Our Selection Process For
Best Enterprise Marketing Automation Software
Best Enterprise Marketing Automation Software
Best
Top 10 Enterprise Marketing Automation Software
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Ease of Use 
|
Implementation Time
|
API
|
Support
|
Integration
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For HubSpot, Inc
-
- Major Clients:
- Confidential
-
- Year Founded:
- 2006
-
- Fulltime Employees:
- 2,500 - 5,000
-
- Active Clients:
- 6000+
-
- Revenue:
- $500 million - $1 billion
-
- Client Retention Rate:
- 98
-
- Pricing:
- M
-
- Website:
- www.hubspot.com
Key Facts For Genius Media Group, Inc.
-
- Major Clients:
- Jigsaw, the TAS GROUP, RingLead, ReachForc...
-
- Year Founded:
- 2006
-
- Fulltime Employees:
- 1 - 10
-
- Active Clients:
- 170+
-
- Revenue:
- Est. $1 Million
-
- Client Retention Rate:
- 92
-
- Pricing:
- H
-
- Website:
- www.genius.com
Positive0%
Negative0%
Neutral0%
Key Facts For Net-Results Marketing Aut...
-
- Major Clients:
- Banlaw, Ceridian, Bloom Energy, ClickSafet...
-
- Year Founded:
- 2003
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 400+
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 98.3
-
- Pricing:
- M
-
- Website:
- www.Net-Results.com
Positive0%
Negative0%
Neutral0%
Key Facts For Infusion Software, Inc.
-
- Major Clients:
- THe Rocket Company, Blue Chip Athletic, Op...
-
- Year Founded:
- 2004
-
- Fulltime Employees:
- 500 - 1,000
-
- Active Clients:
- 15,000+
-
- Revenue:
- $50 million - $100 million
-
- Client Retention Rate:
- 98
-
- Pricing:
- M
-
- Website:
- www.infusionsoft.com
Key Facts For Salesfusion, Inc.
-
- Major Clients:
- Confidential.
-
- Year Founded:
- 2006
-
- Fulltime Employees:
- 100 - 250
-
- Active Clients:
- 83
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- M
-
- Website:
- www.salesfusion.com
Key Facts For Selligent Marketing Cloud
-
- Major Clients:
- Confidential
-
- Year Founded:
- 2014
-
- Fulltime Employees:
- 250 - 500
-
- Active Clients:
- 10+
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 86
-
- Pricing:
- L
-
- Website:
- www.selligent.com
Positive0%
Negative0%
Neutral0%
Key Facts For Outleads, Inc.
-
- Major Clients:
- Constant Contact, iContact, GetResponse, u...
-
- Year Founded:
- 2013
-
- Fulltime Employees:
- 1 - 10
-
- Active Clients:
- 65
-
- Revenue:
- Est. $1 Million
-
- Client Retention Rate:
- 90
-
- Pricing:
- L
-
- Website:
- www.outleads.com
Key Facts For Salesforce.com, Inc
-
- Major Clients:
- Radian 6, SugarCRM, Tibco, Alfresco, Comsc...
-
- Year Founded:
- 2007
-
- Fulltime Employees:
- 2,500 - 5,000
-
- Active Clients:
- 1000+
-
- Revenue:
- $250 million - $500 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- M
-
- Website:
- www.pardot.com
Positive0%
Negative0%
Neutral0%
Key Facts For GreenRope
-
- Major Clients:
- HumintAdvisors, Advantage Performance Grou...
-
- Year Founded:
- 1999
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 5,000+
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 95
-
- Pricing:
- M
-
- Website:
- www.greenrope.com
Key Facts For Cision, Ltd
-
- Major Clients:
- Arbitron, HealthWays, Asae, Ahima, AHA
-
- Year Founded:
- 2003
-
- Fulltime Employees:
- 2,500 - 5,000
-
- Active Clients:
- 1500
-
- Revenue:
- $500 million - $1 billion
-
- Client Retention Rate:
- 80
-
- Pricing:
- M
-
- Website:
- www.vocus.com
Evaluation Criteria: Enterprise Marketing Automation Software
Ease of Use
One of the most important aspects of our analysis of marketing automation software involves an in-depth analysis of the overall ease of use. One of the key benefits to marketing automation is being able to automate many marketing activities. If the software makes that process difficult to complete or difficult to comprehend, then it can actually cause the user to have to spend more time in configuration or debugging.
Implementation Time
One of the greatest frustrations many have with any type of software solution is the amount of time it takes to implement it. Our analysis ensures the vendors which we recommend make the process of implementing the marketing automation features into their marketing as simple and straight-forward as possible. The more efficient the setup process is for the end user the more of a benefit it will provide to them over time.
API
It is important for a marketing automation solution to provide users with access to an API to allow them to be able to access information and control different features using their existing infrastructure. Since many businesses have their own CRM and other solutions, it is important to ensure they will be able to integrate the marketing automation software into all of the software solutions they are already using at the time.
Support
Support is crucial in marketing automation just as it is with any other software solution. Our analysis delves into how well the customer support team handles contact requests and how technique support issues are addressed. We investigate whether the company outsources their support initiatives or if there are agents which are allocated directly to different types of support issues when users make a contact request.
Integration
The different methods for integrating the software into other office and sales solutions is important for businesses which use different various tools in their operations. It is important to ensure that the marketing automation software has built-in integration with the most-used software platforms out there for the benefit of teams of all sizes. Integration is a key element in our analysis of marketing automation software.
