Our Selection Process For
Best Enterprise Marketing Automation Software
Our Selection Process For
Best Enterprise Marketing Automation Software

Last updated: March 1, 2024

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Best
Top 10 Enterprise Marketing Automation Software

Best Enterprise Marketing Automation Software - March 2024

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Ease of Use

Ease of Use

Implementation Time

Implementation Time

API

API

Support

Support

Integration

Integration

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Genius Media Group, Inc. Genius Media Group, Inc.
Talk to a Representative: 601-871-3233
Key Facts For Genius Media Group, Inc.
  • Major Clients:
    Jigsaw, the TAS GROUP, RingLead, ReachForc...
  • Year Founded:
    2006
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    170+
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    92
  • Pricing:
    H
  • Website:
    www.genius.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Cision, Ltd Cision, Ltd
Talk to a Representative: 1 (312) 922-2400
Key Facts For Cision, Ltd
  • Major Clients:
    Arbitron, HealthWays, Asae, Ahima, AHA
  • Year Founded:
    2003
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    1500
  • Revenue:
    $500 million - $1 billion
  • Client Retention Rate:
    80
  • Pricing:
    M
  • Website:
    www.vocus.com
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Negative Review 1 Reviews
Anonymous

Ease of Use

Implementation Time

API

Support

Integration

Net-Results Marketing Automation Net-Results Marketing Automation
Talk to a Representative: 303-771-2552
Key Facts For Net-Results Marketing Aut...
  • Major Clients:
    Banlaw, Ceridian, Bloom Energy, ClickSafet...
  • Year Founded:
    2003
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    400+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    98.3
  • Pricing:
    M
  • Website:
    www.Net-Results.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Selligent Marketing Cloud
Talk to a Representative: 32 2 808 89 09
Key Facts For Selligent Marketing Cloud
  • Major Clients:
    Confidential
  • Year Founded:
    2014
  • Fulltime Employees:
    250 - 500
  • Active Clients:
    10+
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    86
  • Pricing:
    L
  • Website:
    www.selligent.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Infusion Software, Inc. Infusion Software, Inc.
Talk to a Representative: 480-499-6500
Key Facts For Infusion Software, Inc.
  • Major Clients:
    THe Rocket Company, Blue Chip Athletic, Op...
  • Year Founded:
    2004
  • Fulltime Employees:
    500 - 1,000
  • Active Clients:
    15,000+
  • Revenue:
    $50 million - $100 million
  • Client Retention Rate:
    98
  • Pricing:
    M
  • Website:
    www.infusionsoft.com
Request A Quote
Reviews (63)
Positive 73.0% 46 Reviews
This company is on the cutting edge with grea...
Jon Nagle
Negative 22.2% 14 Reviews
Infusionsoft is all about hype. They are grea...
Phil Calvano
Neutral 4.8% 3 Reviews
It is very nice inside but still a call cente...
OrbitalEvil 666

Ease of Use

Implementation Time

API

Support

Integration

Salesfusion, Inc. Salesfusion, Inc.
Talk to a Representative: 855-238-6522
Key Facts For Salesfusion, Inc.
  • Major Clients:
    Confidential.
  • Year Founded:
    2006
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    83
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.salesfusion.com
Request A Quote
Positive 85.7% 6 Reviews
Customer service beyond belief. You can't go...
Mike McCormick
Positive
After implementing Eloqua and Marketo in prev...
Agile Frameworks
Negative 14.3% 1 Reviews
Very poor experience with Salesfusion. Would...
Mike Nunez

Ease of Use

Implementation Time

API

Support

Integration

Contenders
7
2007
$250 million - $500 million
2,500 - 5,000
1000+
90
M
Radian 6, SugarCRM, Tibco, Alfresco, Comscore, , Stanley Black & Decker, Deloitte, Phononic, Fund Box, Ticket Master
99
98
97
100
98
98.4%
NC
Salesforce.com, Inc Salesforce.com, Inc
Talk to a Representative: 1 (404) 492-6845
Key Facts For Salesforce.com, Inc
  • Major Clients:
    Radian 6, SugarCRM, Tibco, Alfresco, Comsc...
  • Year Founded:
    2007
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    1000+
  • Revenue:
    $250 million - $500 million
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.pardot.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Outleads, Inc. Outleads, Inc.
Talk to a Representative: 877-268-1389
Key Facts For Outleads, Inc.
  • Major Clients:
    Constant Contact, iContact, GetResponse, u...
  • Year Founded:
    2013
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    65
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    90
  • Pricing:
    L
  • Website:
    www.outleads.com
Request A Quote
Reviews (26)
Positive Review 26 Reviews
Great service ! Great people working there! I...
Dainius Barysas
Positive Review
I have been using this service almost since N...
Cicely Robinson
Positive Review
Timely notices of when package is arrived. Fr...
John Batali

Ease of Use

Implementation Time

API

Support

Integration

GreenRope GreenRope
Talk to a Representative: 442-333-7577
Key Facts For GreenRope
  • Major Clients:
    HumintAdvisors, Advantage Performance Grou...
  • Year Founded:
    1999
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    5,000+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    95
  • Pricing:
    M
  • Website:
    www.greenrope.com
Request A Quote
Reviews (38)
Positive 92.1% 35 Reviews
I really like the multi-use functionality of...
Angel Way
Negative 5.3% 2 Reviews
Bad experience with their sales team and thei...
Don Karl Juravin
Neutral 2.6% 1 Reviews
Appreciative of the hard work Randall Harrels...
Sara Hayes

Ease of Use

Implementation Time

API

Support

Integration

HubSpot, Inc HubSpot, Inc
Talk to a Representative: 1 (888) 482-7768
Service Offerings:
Key Facts For HubSpot, Inc
  • Major Clients:
    Confidential
  • Year Founded:
    2006
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    6000+
  • Revenue:
    $500 million - $1 billion
  • Client Retention Rate:
    98
  • Pricing:
    M
  • Website:
    www.hubspot.com
Request A Quote
Reviews (41)
Positive 82.9% 34 Reviews
Great firm, helpful staff and team. Loved wor...
Miguel Calina
Positive
Amazing platform and great service
Purple Frog
Negative 17.1% 7 Reviews
We are a user of Hubspot Products. We find t...
Scott Steiger

Ease of Use

Implementation Time

API

Support

Integration

Evaluation Criteria: Enterprise Marketing Automation Software
Ease of Use
Ease of Use
One of the most important aspects of our analysis of marketing automation software involves an in-depth analysis of the overall ease of use. One of the key benefits to marketing automation is being able to automate many marketing activities. If the software makes that process difficult to complete or difficult to comprehend, then it can actually cause the user to have to spend more time in configuration or debugging.
Implementation Time
Implementation Time
One of the greatest frustrations many have with any type of software solution is the amount of time it takes to implement it. Our analysis ensures the vendors which we recommend make the process of implementing the marketing automation features into their marketing as simple and straight-forward as possible. The more efficient the setup process is for the end user the more of a benefit it will provide to them over time.
API
API
It is important for a marketing automation solution to provide users with access to an API to allow them to be able to access information and control different features using their existing infrastructure. Since many businesses have their own CRM and other solutions, it is important to ensure they will be able to integrate the marketing automation software into all of the software solutions they are already using at the time.
Support
Support
Support is crucial in marketing automation just as it is with any other software solution. Our analysis delves into how well the customer support team handles contact requests and how technique support issues are addressed. We investigate whether the company outsources their support initiatives or if there are agents which are allocated directly to different types of support issues when users make a contact request.
Integration
Integration
The different methods for integrating the software into other office and sales solutions is important for businesses which use different various tools in their operations. It is important to ensure that the marketing automation software has built-in integration with the most-used software platforms out there for the benefit of teams of all sizes. Integration is a key element in our analysis of marketing automation software.
 
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Our Selection Process For
Best Enterprise Marketing Automation Software
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