Google Analytics is one of the most popular Google products for business. It's mainly used by webmasters and website owners. Like most other Google products, it’s a free web analytical tool.
When used correctly, it helps you create effective websites and increase ROI (return on investment) on marketing campaigns. Talking about Marketing campaigns, here’s a list of the best lead generation companies you should hire for your campaigns.
If you are wondering how you could improve your website navigation, track the traffic activities, make your marketing campaigns more effective, you will find the Google analytics tool handy.
In a nutshell, this business growth tool gives you an overview of your websites' performance at a glance. It gives you an idea on the following parameters;
- The location of your website's visitors
- The number of new visitors your website gets every day
- How your visitors interact with your web page
- Bounce rate: The percentage of visitors who leave your website after viewing only one page
- Your Conversion rate;
- Social reports - That's the number of visitors coming to your website via social media platforms.
In my opinion, Google Analytics is arguably one of the most valuable business tools on the internet. It provides real-time data that will guide you to make rational decisions, increase your conversion, evaluate your keywords and ads performance, etc.
Again, based on the data you get from this free Google product, you can track different metrics that will improve your website.
Should I Use Google Analytics For My Business?
I earlier mentioned that Google analytics is a valuable business tool. With the right application, it can do a lot of wonders for your business. Here are 9 reasons why I think you should use it;
#1. It's a Free Tool
Who would have thought that a tool as effective and reliable as this will be free? But it's free and offers more values than most so-called paid tools out there.
Google doesn't charge a dime for using this tool. So, you can focus your budget on other areas. Interestingly, Google analytics has valuable features you can use to get important information, numbers, and statistics to maximize your website performance. Guess what? You are getting all these for free.
#2. Automatic Data Collection
Google analytics has several features that help you save time. And automatic data collection is one of such features.
Instead of spending time transferring data from Analytics to Google Docs, Spreadsheets, or sites, you can get the data automatically.
All you have to do is set up your account and copy pieces of code on your website. That's all, and the tool will collect data from your website and make reports accordingly.
You see, the process is so simple that you don't have to perform any action to get the data. Google Analytics does the entire work for you.
This feature saves you time and gives you instant access to your website's performance report. The advantage of having real-time reports about your website performance is that it enables you to develop a strategy for better performance.
#3. You Can Easily Integrate it With Other Tools and Platforms
Google Analytics is flexible, and you can easily integrate it with other tools and platforms. It has a clear and easy to use interface. The tool can work on desktop, smartphones, and tablets.
Again, you can integrate Google Analytics with Adwords, and they work together perfectly. With this integration, you can easily get actionable insights that will help your Adwords campaigns to be successful.
In a nutshell, you can integrate your analytics tool with other Google products like Search Console and Adwords to optimize your campaign's performance. If you are too busy to handle your ads, you can hire some of the best Google Ads Management Companies online.
#4. It Enables You To Measure Internal Site Search
Another reason why you should use Google Analytics for your business is its ability to measure your website's internal search.
Generally, your internal site gives you information about what your visitors are looking for while on your website.
If you are strategic enough, you could get growth opportunities from your internal site because it lets you uncover areas where certain information is lacking on your website and improve on them accordingly.
Again, the internal site search gives you an overview of what people are searching for on your website. So, you can use the data to increase users' experience and overall performance of the website.
#5. It Enables You To Understand Visitors' Behavior
One of the things I love most about Google Analytics is its ability to understand website visitors' behavior. It gives you an insight into why your website bounce rate is extraordinarily high or low.
Like I mentioned earlier in this article, the bounce rate refers to the percentage of people who leave your website after viewing only one page.
A high bounce rate isn't good for your website's health. It could affect its ranking potential and possible conversion.
When your website gets huge traffic without enough conversions, it's usually because visitors aren't getting what they are looking for. And this will certainly lead to a high bounce rate.
If your website is experiencing a high bounce rate, you should immediately investigate and identify the reason behind it. Otherwise, it could affect several other areas of your business.
Google analytics is very handy in this area. It helps to provide detailed reports of your website pages experiencing a high bounce rate. From the report, you can identify the causes and develop strategies to reduce the bounce rate accordingly.
#6. It Gives You Information About Your Audience's Age, Device, Interest, Location, and Gender
One thing with Google Analytics is that it unveils valuable data about your audience. You can use such information to analyze the channels that drive the most traffic to your website, the genders, locations, and devices of people visiting your website.
Important information like this will be useful when developing a campaign strategy for your business.
#7. It Gives You an Idea of What Social Platform to Target
Social media platforms are great ways to drive traffic and engage your audience. Interestingly, Google Analytics enables you to know what catches your audience's attention.
With this information, you can place your ad strategically. If you aren’t familiar with social media advertising, you can hire some of the best social media marketing companies online.
#8. It Enables you to Understand the type of Content to Write
Content is one of the most important aspects of your digital marketing strategy. When created excellently, your content can help to attract more traffic to your website.
One of the easiest ways to reach out to your potential customer is to create informative, educative, and engaging content. Little wonder most businesses these days create blogs, infographics, Slideshare, etc. to add value to their customers.
With Google Analytics, you can keep track of the content that receives a lot of views and shares. With this information at your fingertip, you can improve some of the most viewed blogs to be more appealing to your audience.
The tool has a feature that gives you insight into the page views each of your blog posts receive.
#9. Google Analytics Help You to Track Conversions
There's always an action you want visitors to take when they visit your website. Depending on what you want, you can set up conversion tracking for your website on Google analytics.
Conversion tracking is usually based on the actions you want visitors to take on your website. The action could be filling out a form, signing up for your email lists, making a purchase, etc.
The essence of conversion tracking is to determine whether your website is meeting its expectation. And Google analytics gauges what's bringing most conversion on your website. You can use this metric to improve the conversion rate when necessary.
How to Set up a Google Analytics Account
It's easy to set up a Google Analytics account for your website. Follow the simple steps below to get started…
To set up a Google Analytics account, you must first have a Google account. But if you already have a Google account, Go to www.google.com/analytics and sign in with your Gmail account.
Once you are on the Google Analytics page, click on the Sign-Up button at the top right corner of your screen. A new page will display, fill all the required details, and click on the "get tracking ID" button. Once you click the button, you have completed step 1.
Install The Tracking Code
Once you complete step 1 above, you will receive a tracking code from Google to install on your website. The step to install the code on your website will be in the email. Follow the steps; it's easy.
Add a Second Admin User
This step is not compulsory, but it's necessary. It's a backup plan to access your account if you forget your Sign in detail.
Google Analytics is a valuable business tool. Even though it's free, it can contribute immensely to your business growth.