Last updated: September 1, 2017

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Best

Top 10 Content Marketing Companies in Canada

Best Content Marketing Companies and Firms in Canada- September 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Needs Analysis

Specialization

Keyword Analysis

Reporting

Targeting

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Metric Marketing

Winnipeg, Canada

John McDonald
1-2048181429
More info

Visit Website

1999

$3 million - $5 million

28

350

86%

M

McNally Robinson, Levy's Leathers, Canadian Footwear, Winnipeg Humane Society, FXR Racing

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

MacRAE's Marketing

Mississauga, Canada

Lori Meloche
1-844-990-6111
More info

Visit Website

2009

Under $250,000

50

150

90%

L

Confidential

 

100

 

99

 

100

 

98

 

100

99.4%

NC

 

3

Fifth Story

Canada Division

Ruth Douglas
1.888.855.6397
More info

Visit Website

2010

$250,000 - $1 million

50

150

90%

L

Chapman's, Weed man , Canada beef , Life labs , Hunter Douglas

 

99

 

100

 

99

 

98

 

97

98.6%

NC

 
Strong Performers

4

The Tite Group

Toronto, Canada

Ron Tite
416.588.3800
More info

Visit Website

2011

Under $250,000

50

100

89%

L

Confidential

 

96

 

98

 

99

 

98

 

100

98.2%

NC

 

5

Kuration

Toronto, Canada

Peter Coish
437-777-7970
More info

Visit Website

2010

Under $250,000

20

120

87%

L

Confidential

 

96

 

97

 

98

 

97

 

99

97.4%

NC

 

6

WebMarketers

Ottawa, Canada

Kyle Smendziuk
+1 844-932-6688
More info

Visit Website

2012

$1 million - $3 million

10+

20+

81%

M

Aleika , Jeanty Basketball, Extreme entertainment, Aligned , Blue Cube

 

96

 

97

 

96

 

97

 

96

96.4%

NC

 
Contenders

7

Tavanberg

Toronto, Canada

JENNIFER GOLDBERG
416.832.8344
More info

Visit Website

2012

Under $250,000

25

130

89%

L

Canadian Red Cross , United Way , Sobeys , Magazines Canada , Reader's Digest

 

96

 

94

 

97

 

94

 

97

95.6%

NC

 

8

Fuse Marketing Group

Toronto, Canada

Stephen Brown
416-368-3873
More info

Visit Website

2003

$250,000 - $1 million

20

150

90%

L

Confidential

 

94

 

94

 

95

 

96

 

95

94.8%

NC

 

9

Nourish Food Marketing

Canada Division

Salima Jivraj
+1 (416) 949-3817
More info

Visit Website

2010

Under $250,000

20

100

89%

L

Loblaws, Sufra, Derlea, Miscela, McCOrnick

 

95

 

91

 

95

 

95

 

94

94%

NC

 

10

Communicattoo

Canada Division

Doug Lacombe
403.215.7504
More info

Visit Website

2009

Under $250,000

20

130

88%

L

Confidential

 

95

 

94

 

92

 

93

 

92

93.2%

NC

 
Needs Analysis Identifying Your Needs

The process we use to evaluate and rank content marketing companies involves performing an in-depth analysis of how well each vendor learns about the requirements and expectations of their clients. The vendors which we recommend to buyers of online marketing services create realistic expectations to reach the goals they have set with their customer. They also consistently meet their deadlines and expectations with ongoing projects.

Specialization Topic-Specific Content

When we approach the topic of specialization, our research team investigates how specialized each writer is to a particular topic or a subset of topics. The analysis covers whether or not the content marketing company prefers to employ writers which specialize on particular topics rather than having a pool of writers which will writer about a large number of topics. This ensures the content is highly specialized to a particular topic.

Keyword Analysis Select Effective Keywords

It is important for content marketing companies to understand what keywords will be particularly effective for each of their customers. Our analysis delves into each vendor’s approach to identifying the most effective keywords to target in the content, how often to utilize the keywords in the content, and any linking strategies which may be relevant to the campaign. We also look into how vendors utilize the keywords of other online marketing strategies.

Reporting In-Depth Reports & Metrics

The reporting component of the evaluation process is an investigation into how the vendors report to their clients on different levels. We look into how the vendors report the progress of content being written and distributed on behalf of the client and how much creative influence the client has on the content being produced. The vendors we recommend produce comprehensive reports which detail the progress and the results achieved over time as well as future forecasts.

Targeting Reach Your Target Audience

Targeting is an important concept in content marketing. Time is spent analyzing a content marketing company’s strategy for targeting specific channels or publications with customized content to meet their publishing guidelines while providing their client with valuable exposure. We analyze the different trends and strategies apparent amongst the top competing content marketing agencies in terms of how they target different channels.

 
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