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MEDICAL MARIJUANA IS A FAST-GROWING INDUSTRY THAT FACES UNIQUELY THORNY ISSUES, BUT WITH THE RIGHT TACTICS, MARIJUANA DISPENSARIES CAN REAP A HEALTHY HARVEST OF NEW BUSINESS ONLINE.
Inbound Marketing - Published at August 14, 2019DMA Case Studies
A social marketing agency for nonprofit organizations based in Owensboro, Kentucky, needed to create an efficient and scalable day-to-day social campaign for their enterprise client. The agency lacked the resources necessary to create a consistent campaign that succeeded in terms of target audience reach and goals. The agency also wanted to uncover more opportunities that would have a significant impact on the audience.
360 Digital Marketing - Published at August 14, 2019A manufacturer of consumer packaged goods based in Phoenix, Arizona, had a new website but didn’t have an in-house SEO team or anyone with the expertise to develop and implement their SEO strategy.
Search Engine Optimization - Published at August 14, 2019A medical ecommerce site based in Asheville, North Carolina, needed help with generating traffic. In the past two years, their traffic had become stagnant. Because 87% of their current traffic was coming from paid advertising, they wanted to shift to getting more organic traffic. They also desperately needed a boost in sales revenue since that profit source had declined over the past three years.
Search Engine Optimization - Published at August 14, 2019DMA Upcoming Webinars
Webinar Topic | Time | Registration Link |
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Thriving in an AI World: Tips for PPC Professionals Artificial intelligence is changing digital marketing drastically. Search Engine Journal even named 2019 the Year of Automated PPC. From automated bidding, ad placements, and even ad creation, it can feel as though humans aren’t necessary for PPC. This is where digital marketers start to panic – when we see the work we are used to doing become increasingly automated. However, since we can’t escape automation, PPC professionals must find a way to coexist, and outperform, machines alone. Former Google Ads evangelist Frederick Vallaeys along with Hanapin’s own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team. |
Available on-demand | Register Here |
Infographics
This infographic takes a look at how Google's algorithmic approach changed over time to make SEO harder.
Search Engine Optimization - Published at August 14, 2019Certifications
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Google Ads Certification |
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Facebook Blueprint Certified Buyer |
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YouTube Certified |
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Google Analytics IQ Certification |
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Bing Ads Accredited Professional |
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