Avoiding the Plateau: Taking Your Paid Search Account to the Next Level

You have created and launched a successful paid search campaign. You have measurable results and some money in the bank. What's next after the account has gone stagnant? Are you taking advantage of the more advanced optimization techniques and strategies? Our speakers take their expertise and walk you through the tools, processes and analyses that agencies use to drive big results for their clients' paid search accounts

Agenda
Approaching Ad Performance and Testing at Scale
Picking the Right Metrics for Your KPIs
Bid Strategy and Programmatic Account Management
Using Excel® for Deeper Analysis
Understanding the True Value of Mobile
Questions and Answers
2:30 PM - 3:30 PM
2:30 PM - 3:30 PM Question and Answer Session

http://www.lorman.com/training/395832?affiliate=eventuresworldwide&c=402&p=16348&md=511757:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDkwMTozOTE2NjEyNTAz&discount_code=#overview