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May 17, 2013 Best Practices for Email Content Marketing , Washington
Conference Details


May 17, 2013



May 17, 2013


Conference Location:

, Washington

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With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer’s email address provides an estimated lifetime value of up to $180, especially when considering email-influenced offline purchases. Whether for B2B or B2C industries, email is accelerating its ability to generate revenue, thanks largely to the latest technological advances in integrating relational data, mobile, and social media. The 1-to-1 marketer’s dream of sending the right message to the right person at the right time is now easier than ever-provided you have the knowledge and the tools to engage in content marketing. This live audio conference will arm listeners with the tactics and strategies to make the most out of their email programs.
Michael Kelly will share the latest email marketing benchmarks and provide proven insights into email best practices, specifically related to content marketing. Gain knowledge into surprising findings about the latest industry-specific metrics for email and mobile messaging, A/B-tested effective tactics, list building, and sources for developing relevant and engaging content for email subscribers.

5 Reasons to Attend
•    Discover why email marketing is so important
•    Hear content marketing best practices
•    Learn the critical steps to follow to reach the inbox
•    Find out how to optimize your emails for mobile
•    Hear A/B testing case studies

Why Does Email Matter?
2012-2013 Email Marketing Benchmarks
The 9 Steps to Reaching the Inbox
What Is Content Marketing
Relational Data-Driven Email (Triggered and Transactional)
Content Marketing Best Practices
New and Often Overlooked Sources of Email Content
Customized Content Dos and Don’ts
Optimizing Mobile Email Marketing
Promoting Email Subscriptions and Engagement
Email Tactical Considerations
The Best A/B Testing Case Studies of 2012-13

These Materials are Designed For

This audio conference is designed for marketing directors, managers, account managers, web developers, presidents, vice presidents, analysts, consultants and other marketing professionals.

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