Begins:
Jun 27, 2013
End:
Jun 27, 2013
Conference Location:
Marketing automation is the process of using technology to respond individually to each prospect in the buying process. It allows you to manage, scale, and measure marketing campaigns at a level that cannot be done manually. Marketing automation allows the ability to understand where a prospect is in the buying process and whether they need to be nurtured or handed off to sales. This live audio conference will provide a series of suggestions and best practices to use with each aspect of the marketing automation process.
5 Reasons to Attend
• Learn what marketing automation is and how it works for me.
• Learn about the integral components of marketing automation.
• Learn about the importance of list hygiene.
• Learn key steps that need to be conducted before marketing automation should be implemented.
• Learn recommended and better practices for each step of the process.
Agenda
Before You Adopt and Implement
• Evaluate the Impact for Your Company
o Review Marketing Automation Solution Capabilities
o Review Internal Capabilities
o Create a Path to Implementation
• Assess How Automation Will Impact Processes and Workflows
o Get Sales Involved
o Analyze Your Current Sales Funnel
o Determine New Workflows and Processes
• Map Your Lead Flow
o The Lead Process to the Right Place
• Clean Your Old List – Hygiene
o Scrub Old Data and Delete Bad Data
o Evaluate Remaining Data
The Marketing Automation Components and Best Practices
• Lead Generation
o Inbound and Outbound Marketing
o Landing Pages and Forms
• Lead Management
o Data Collection; Scoring and Routing
• Automated Programs
o Entering/Exiting Rules
o Planning the Steps
• The Data
o The Master Database Is There a CRM?
o Segmentation
o Behavioral Data; Hygiene
• Analytics
o Get More Insights
o Optimize and Improve
o When to Report
These Materials are Designed For
This audio conference is designed for marketing directors, managers, account managers, presidents, vice presidents, analysts, consultants, and other marketing professionals.
http://www.lorman.com/audio-conference/392328?affiliate=eventuresworldwide&c=402&p=16348&md=394703:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEzMDUwNjoyNzQ3ODA2MDAz&discount_code=