What exactly is Digital Marketing Agency? Digital Marketing is a multi-faceted approach aimed to reach, target, and build connections with potential clients online, across a wide spectrum of digital channels. Digital marketing includes the following strategies: Search Engine Optimization Services (SEO), Pay Per Click (PPC) Advertising, Viral Marketing, Social Media, Mobile Marketing, and Content Marketing. With the help of these marketing strategies, businesses are able to maximize their brand's online visibility and generate increased online revenues. Today, SEO services account for approximately 70% of a company's online revenue.