Google AdWords and Bing Ads are the most common ways of pay-per-click advertising. These platforms allow you to place ads in search results for keywords or phrases, and these ads will only be shown to people who type those words into the search bar. Your ads will only appear when someone is actively looking for something on Google, or when someone clicks on an ad on Bing. By placing ads with these platforms, you are reaching out directly to people who are actively looking for what you have to offer.