Research. Strategy. Action. Tracking Growth. All of our SEO campaigns follow these steps. Research is the first step in properly assessing our clients' pain points and growth plans in relation to their current competitive industry landscape. Next, you must devise a strategy that overcomes any potential obstacles along the way to achieving the revenue goals of your client. Implementing that strategy quickly, strategically, and efficiently is the third step. Accountability is the last step — tracking our performance against key performance indicators and adjusting our plan of action as needed.