Published May 15th, 2020 by Editorial Team

YouTube Stats and Facts to Power Your Video Marketing Strategy

YouTube is a massive platform that’s part search engine, part social media, and 100% marketing goldmine. But, if you’re not sure about bringing your brand to the platform, or if you’re thinking about changing the way you already use it, these YouTube stats will give you the data you need to make a decision.

Ready to jump in? Here are the best YouTube marketing companies to give you an edge on the platform.

YouTube Stats for 2020

YouTube stats are important because they can help power your YouTube marketing strategy. Here, you’ll find all the YouTube stats you need to build a thorough understanding of the platform.

General YouTube Stats

general youtube stats

  • YouTube gets more than 2 billion logins monthly.
  • 60% of people prefer YouTube to television.
  • YouTube is available in 80 different languages and in 100+ countries.
  • People watch more than 46,000 years’ worth of content on YouTube every year.
  • YouTube channels with over a million subscribers increase by 65% YoY.
  • 70% of shoppers would be willing to watch a product video on YouTube to learn about a product.

YouTube User Statistics

youtube user statistics

YouTube users come in all ages, genders, and economic statuses. More and more, YouTube is the go-to platform for consumers who are trying to figure out how to do something or what to buy. And, yes, some YouTube users just want to be entertained.

YouTube Usage Statistics

youtube usage statistics

YouTube has a seemingly endless supply of videos covering just about any topic you can imagine. It’s no surprise that YouTube is the second most accessed site on the internet (after Google).

Each visit to YouTube involves an average of 6.5 pageviews, meaning that YouTube’s viewers aren’t just aimlessly watching whatever the algorithm spits out for them. Instead, they’re actively seeking out the content they want.

YouTube Mobile Statistics

Nearly everybody has a smartphone these days, and more and more YouTube viewers are watching the platform from their mobile devices. In fact, mobile YouTube ads are 84% more likely than television ads to hold the attention of viewers.

YouTube Marketing Statistics

youtube marketing statistics

Even though YouTube is a great way to reach consumers who want to learn more about and even buy products, only 9% of small businesses in the U.S. are on the platform. If you’re a small business that sells a common product and thinks that YouTube ads are out of your reach, consider joining the platform to post product information, how-to, and explainer videos.

Need help taking advantage of everything YouTube has to offer your business? Here’s a list of the best YouTube marketing companies to get you going.

YouTube Stats for B2B Marketers

Many B2B marketers are already hip to the value YouTube provides. However, it seems that not many understand that YouTube can be used to distribute paid content.

  • 71% of B2B marketers use video.
  • 53% of B2B marketers use YouTube for organic content marketing.
  • 11% of B2B marketers use YouTube to distribute paid content.

YouTube Advertising Statistics

youtube advertising statistics

YouTube does big advertising business. That’s good for them, but also good for the advertisers since YouTube’s ads markedly lift brand recall and increase purchase intent.

  • YouTube will make 5.5 billion dollars in advertising revenue in 2020 in the U.S. alone.
  • YouTube’s Google Preferred ads lift brand recall by 112% and increase purchase intent by 53%.
  • YouTube is the third most popular platform among marketers (48% of marketers invest in the platform).
  • 29% of marketers consider pre-roll skippable video ads the most effective ad format.
  • 78.8% of marketers say YouTube is the most effective video marketing platform.
  • YouTube accounts for 27% of digital video ad spend.
  • 62% of marketers plan to increase their YouTube video ad spend.
  • 70% of short ads on YouTube significantly increase brand awareness.
  • 90% of ads on YouTube drive a lift in brand recall.
  • 80% of viewers prefer TrueView ads to standard in-stream ads.

YouTube for Business Statistics

One of the most important takeaways from these YouTube stats for business users is that viewer interests are key to making a meaningful connection. You don’t need a famous actor to make your videos and video ads watchable. What you do need is to know your audience and what they like.

YouTube’s History

YouTube’s only been around since 2005, but it’s changed the face of advertising, not to mention how we consume content.

  • YouTube was launched on February 14, 2005, but the first video, Me at the zoo, wasn’t uploaded until April 25, 2005.
  • The platform’s popularity exploded, drawing the attention of Google. Google purchased YouTube on November 13, 2006, for $1.65 billion.
  • YouTube launched InVideo ads in December 2007.
  • In 2012, YouTube streamed the United States presidential debates for the first time.
  • The youngest famous YouTuber is Anastasia Radzinskaya, a 5-year old from Russia who made $18 million from June 1, 2018–June 1, 2019, and has more than 107 million subscribers across 7 channels.
  • “Gangnam Style” broke the YouTube video view counter due to the video’s popularity in 2014.
  • The first YouTube video to reach one million views was a 2005 Nike ad featuring football star, Ronaldinho.
  • Ariana Grande’s “Thank U, Next” music video racked up 55.4 million views in a single, making it the YouTube video receiving the most views in a 24-hour period.
  • The music video for the song “Despacito” by Luis Fonsi (featuring Daddy Yankee) has been the most liked video on YouTube for more than 900 days with 36.5 million likes.
  • YouTube’s Rewind 2018 video is the most disliked video on the platform with 17.6 million dislikes.

Leverage YouTube for Marketing

As you can see from these YouTube stats, the video platform has a huge impact for both B2B and B2C businesses. As more and more consumers want to see video (particularly live video) from brands, you can bet your marketing dollar that YouTube is where it will all happen.

Considering running ads on YouTube? We recommend Google Preferred or TrueView ads to get the best return on ad spend.

 
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