Ask Cooley Digital a Question

We have a vast and varied digital marketing tool stack to assist with reporting, communications, file sharing, campaign planning and tracking, analytics, CRO etc. Here are a few examples: Authoritas Google Drive Google Analytics Google Tag manager Google Ads + Keyword Planner Google Optimize Google Workspace SearchMetrics Botify Facebook Pixel Helper Buzzsumo DeepCrawl Ahrefs Raven Tools SEM Rush PI Datametrics Screaming Frog Moz Pro Market Muse Pageoptimizer Pro Schema App Sanity Check Bright Local Slack

The ones we believe add value to us and to our clients. *SEO* Authoritas Botify Conductor Pageoptimizer Pro Schema App MarketMuse Pi Datametrics *Conversion Optimization* AB Tasty unbounce Leadoo *eCommerce* Shopify Bigcommerce

Maybe. We have an extensive vetting process, including test projects. If you're still interested, drop us a line.

We work primarily with B2B clientele, with anywhere from 10-250+ employees. We work primarily in the following industries: professional services, tourism, SaaS, health- and medtech.

No. We work with clients all around the world. We are partial to clients from the European Union, though. So much easier when you do your own accounting.

Yes. And we also help you differentiate between online competition and business competitors. Say, you sell shampoo. Then your most dominant, online competitor might be a public authority with information about shampoo and allergy. They are not a business competitot why you might have ignored the so far. Our SEO audits always contain an exhaustive competitor analysis and benchmarks. We leverage best-in-class tools like Google Analytics, Ahref, SEM Rush, Raven Tools, Moz, ScreamingFrog, Majestic, SearchMetrics, and more to deliver comprehensive peer analysis, audit reports, forecasting, and future strategy planning.

We've been in digital marketing since the early 2000s. It all started with having our own webshops: One sold computer hardware, the other sold band merchandise. Let's just say that SEO and CRO were far easier back then. We were far more hooked on the marketing aspects than putting computers together and so we gradually made the switch from being salesmen to marketing people. Then came our educational foundation. Both of us have since got degrees that lay the scientific foundation for the services we offer. John is the tech wiz whereas Deborah is responsible for the content side of things. Between us, we have almost 40 years' experience in digital marketing, primarly from the tourism, health, and healthtech industry. John is very experienced acting as a white-label consultant for other agencies, whereas Deborah has a thing for start-ups.

Of course you do. Without digital marketing, you won’t stand a chance in the modern world of business. We can help you can avoid getting lost in the shuffle. What might be discussed ishow much digital marketing you need and where you need it. It's highly dependent on your industry and preferences. It's better not to have an account on a social media channel than it is to have one and not tending to it. Not all companies benefit from a TikTok account and others might only need a limited online presence. In contrast, some companies are fully digital and in highly competitive markets. They will need more extensive digital marketing activities. Tell us about your business, market, and customers, and we will help you define what activities you need to reach your goals

As the bare minimum, we expect you to read the audits and/or traction reports we send you. Preferably, you know what you expect from us, ask questions, and regularly keep an eye on your conversions or analytics.

Depends on what we agree on. We are not a creatives agency. If you need content, we'll either ask you to provide it, put you in touch with a skilled content partner (you are responsible) or subcontract a partner (we a re responsible and handle all communication).

That's mostly up to you. We utilise a wide range of analytics tools that we use for reporting. Some clients prefer to measure hard conversions, some prefer Google Analytics or another online analytics tool. We do what makes the most sense to you.

We do indeed. Have a look at our references here and do reach out to them (or us) if you want more information.

Search engine optimisation, conversation rate optimisation (CRO), content strategy, and paid media.

Yes, we most certainly do! We do one-off jobs, projects, and retainers (ongoing relationships).