About - Helga

Rebecca Bartlett, Creative Director
1540 Market Street, Suite 130 | San Francisco, California, 94102

SERVICES:

BRAND STRATEGY, POSITIONING, IDENTITY, PACKAGE DESIGN, WEB DESIGN, FIXTURE DESIGN, IN-STORE DISPLAY, COLLATERAL, MARKETING CAMPAIGNS, PHOTOGRAPHY, VIDEO, EMAIL, SOCIAL MEDIA, BRAND GUIDELINES

Biology by Nature. Human by Design.

Bartlett Brands took Biossance from an average nature meets science brand into a standout concept. Sephora called their launch unprecedented.

Our strategy tapped into the power of simplicity. Using a single ingredient brand story, we introduced squalane oil to the millennial beauty customer in a way that she could instantly understand and remember.

Biossance holds themselves to the highest standard of sustainability. Likewise, we didnt compromise when designing chic packaging in highly recyclable primary components and eco-friendly outer cartons made from sugarcane.

Waste? Not.

An immediate disruptor, Biossance became one of the top skincare brands in Sephora after just a few weeks.

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