About - Being Guided

Ian H Smith, Director

Passionate about Design Thinking applied to digital innovation.

Design Thinking is all about solving problems in a people-oriented way. It is transforming business-as-usual into something better. For startup &

challenger tech ventures this is inherently what they seek to do. It is a method that brings together producer (seller) & consumer (buyer) in more open, collaborative ways:

to engage in Mutual Value Discovery. It is the foundation for validating and monetising tech innovations, early.

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