Major Clients:
Lloyds Banking Group, RBS, Sainsbury's Bank, Bank of Ireland, Baillie Gifford, Scottish Friendly, British Heart Foundation, British Red Cross, Edinburgh Festival Fringe, Medicins Sans Frontiers, The Salvation Army, WWF, UNICEF, Bupa Dental Care, Innovative Medicines Initiative, European Diabetes Forum, Nando's, Renaissance Hotels
Revenue:
Est. $1 Million
Year Founded:
1993
Pricing:
H
Fulltime Employees:
1 - 10
Active Clients:
72
Client Retention Rate:
86%
Social:

Major Clients:
Lloyds Banking Group, RBS, Sainsbury's Bank, Bank of Ireland, Baillie Gifford, Scottish Friendly, British Heart Foundation, British Red Cross, Edinburgh Festival Fringe, Medicins Sans Frontiers, The Salvation Army, WWF, UNICEF, Bupa Dental Care, Innovative Medicines Initiative, European Diabetes Forum, Nando's, Renaissance Hotels
Year Founded:
1993
Fulltime Employees:
1 - 10
Active Clients:
72
Client Retention Rate:
86%
Revenue:
Est. $1 Million
Pricing:
H
Secondary Services:
Social:

About - 2CV Research

Leigh Dobson, Account Director

460 Bush Street Floor 1 | San Francisco, California, 94108

The traditional view of CRM (Customer Relationship Marketing) is too simplistic.

Relationships, by their nature, are constantly changing - and our approach to communicating with customers must evolve to reflect this. In a recent opinion piece, Signal senior planner Joie Chapple makes the case for viewing CRM not just in terms of making the most of which channels are being used, but also in terms of the overall customer experience.

Joie also addresses ways in which agencies can work together with clients to support and challenge them to create better experiences for their customers.

Want to find out more? You can read the full article on The Drum.