About - Chocolate Milk & Donuts

Ricky Holm, CEO
701 Brazos Street, #1600 | Austin, Texas, 78704

The Texas Department of Transportation and their AOR were looking for a way to teach drivers about the importance of motorcycle awareness on Texas highways.

Working the team at Chocolate Milk & Donuts, they created a virtual reality experience that did just that and more!

The three entities worked together to conceptualize, build and deploy a VR game that not only helped increase driver awareness of motorcycles on Texas roadways, but also generated over $1 million dollars in earned media. In addition, the project presented a unique technical challenge.

TXDOT mandated that all roadways in the experience beactualTexas highway. This required the blending of 3D models, VR interactivity and 360 video, a technical challenge indeed.

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Ricky Holm
Ricky Holm

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The best VR and 360 video firm in central Texas.

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