Client Review on DAI Agency

Feedback:

I have always been a very hard nosed negotiator when it comes to YP. Every year I'd start by slashing the marketer's recommended renewal pricing to impossible low rates, then threaten over and over to pull out of their directory. Every contract required upper level approval and lots of back-and-forth and enduring the YP marketer hints that my business will not succeed if I don't renew. I was always effective at getting great pricing through it all. That being said, I hated doing it. I hated the long meetings and the battles. I didn't hire DAI because I thought they could get me better pricing, I hired them because I wanted somebody else to deal with the constant onslaught of YP marketers. My business operates in several different markets with lots of publications in each region. One thing DAI has done that I didn't expect is to give me the confidence to pull out of some directories based on consumer use and real distribution information. Yes, DAI has an incentive for me to pull out because it means they can bill me more for "saving" me money, but at the end of the day if they hadn't talked me into pulling out I'd be paying a lot more to useless (or very little use) YP ads. So, it's still a savings to me. And its not unexpected; their contract was very clear and easy to understand, and they were upfront and honest about how it worked. And, ultimately, I've saved myself probably 100+ hours per year dealing with the marketers in our various geographic regions. I love when they call me now because I just tell them "here's Peggy's number, call her". They'll try and tell me they'll give me a better rate then they'll give DAI and I try and be polite and kind when I tell them my experience reflects the exact opposite. So the question: When I renew am I paying less through DAI than when I did my own negotiating? Maybe a little. But I'm definitely not paying more. And I am saving LOTS and LOTS of time and brain damage. At essentially no cost to me. And I do save when I finally have good data justifying pulling out of a particular book. Makes it a great deal.