About - Featuring

Veronique Desrosiers, Co-President, Partner and Head of Strategy

Featuring collaborated withElectrik Kidzto establish the childrens clothing brands new positioning.

The opening of its flagship store, Le Petit Magasin, on Saint Laurent Boulevard marked a turning point that the company wanted reflected in its visual platform.

Our creative team dreamed up a rich and eclectic world for the brand, which targets millennial parents. Its playful candy-coloured pieces are inspired by nostalgic themes. Six photos, produced with the creative duo LM Chabot, depict kids in fictional, precarious scenesa world inspired by a childs imagination, playground games, and comic strips.

The agency also came up with a new logo that is just as electrifying as the original.

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