Major Clients:
Confidential
Revenue:
$1 million - $5 million
Pricing:
M
Fulltime Employees:
10 - 50
Active Clients:
80
Client Retention Rate:
92%
Social:

Major Clients:
Confidential
Year Founded:
Fulltime Employees:
10 - 50
Active Clients:
80
Client Retention Rate:
92%
Revenue:
$1 million - $5 million
Pricing:
M
Secondary Services:
Social:

About - GrowthGenius, Inc

Will Richman, Co-founder, CEO

325 West Front Street | Toronto, Ontario, M4Y 1X6

Over the course of 9 months, Abacus has received 188 sales qualified inbound leads which has led to meetings with a number of their ideal customers including NBA, Forbes, Eddie Bauer, IBM and Logitech.

Abacus is continuing to engage GrowthGenius as a service provider.Knowing that there is someone working in the background generating these leads is great!Peter Reitano

Engagement Objectives With GrowthGeniusBuild a repeatable and scalable way to generate qualified pipelineImplement a cost-effective prospecting alternative to hiring a sales rep and building process in-houseConnect with more great brands like Burts Bees, CIBC, Questrade, Star Wars and The Body ShopWe chatted with Peter Reitano, Co-Founder and CEO of Abacus for the purpose of this case study.Sales Process before engaging GrowthGeniusAbacus was not using any outbound activities before engaging GrowthGenius. They were mainly relying on their network and referrals as inbound strategies to generate leads alongside channel partnerships.Abacus had inbound leads coming in twice a week and about 25% of those leads closed.Why GrowthGenius?We wanted scale and a repeatable process to generate leads. Common problem with companies like ours is that you grow and you rely on your relationships and it is all kind of founder centric. A, there is a limit to that and B it is not the best use of your time.

That is where we wanted GrowthGenius to come in to create a consistent pipeline of leads that we can close to scale.Peter Reitano, CEO at Abacus