About - Initiative

Ben Haley, Head of insight

Initiative is a global communications network within IPG Mediabrands, one of the worlds preeminent media services entities and part of Interpublic Group (NYSE:

IPG). Initiative employs more than 3,200 creative and dynamic colleagues in 94 offices in 80 countries managing approximately $16 billion in billings annually. Initiatives comprehensive range of communications services include:

insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.

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