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CONFIRM YOUR IDENTITY
Please confirm your identity through LinkedIn to ask a question. We want to make sure we field real questions from real users.
Who founded LOKAL?
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LOKAL was founded by Joshua Pielago (Founder, AI SEO Lead, OpenAI Champions Network member) and Ramon King (Co-Founder, Creative Director).
Does LOKAL work with other agencies?
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Yes. LOKAL is the white-label Total Visibility partner for boutique and mid-size agencies in Australia, the US, the UK, and APAC. Your clients see your team. Your team gets Philippine cost, senior capability, and a specialist AI SEO bench you can't build locally. NDA-default. Senior-staffed from day one. Scoped on outcomes, not headcount.
Does LOKAL work with hotels?
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Yes. Hotels are one of LOKAL's deepest specialisations. We manage 16+ properties on the Hospitality Innovators Inc. (HII) portfolio, deliver Total Visibility across OTAs (Booking.com, Agoda, Expedia, Trivago), Google Business Profile, branded SERP, and AI citation engineering. Across the portfolio in 2024–2026, work delivered a 41% reduction in total ad spend and a 195% CTR lift on Google Ads.
What is GEO / Generative Engine Optimisation?
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GEO is the practice of getting a brand cited inside AI-generated answers — ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews — when buyers ask category or comparison questions. It involves entity-grade schema, FAQ-aligned content, third-party authority signals, Bing indexation, and server-side rendering audits for AI crawlers. LOKAL ran its first citation engineering project in 2024, before 'AI SEO' had a category name.
What is Total Visibility?
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Total Visibility is LOKAL's operating methodology. It treats every surface a buyer sees during a decision — Google, AI engines, OTAs, marketplaces, branded SERP, direct — as one connected system, classified into three buckets: Create (demand from people who don't know you), Convert (demand from people in-market with intent), and Keep (demand from people who already know you). Every tactic is tagged to one of the three. Every report ladders to one of the three. The work compounds because the parts are designed to fit together.
What does LOKAL do?
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LOKAL is a marketing agency that runs Total Visibility — the practice of being seen everywhere modern buyers decide. We cover AI search (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews), traditional SEO, OTAs, marketplaces, branded SERP, and direct, as one operating system. Three jobs: Create demand, Convert intent, Keep what we earn. Specialisations: hotels, ecommerce, enterprise, and agency white-label.