About - New Prespective Web Solutions, Inc.

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In days long past, the best agencies were those that simply had the best graphic designers and media buyers. Those experts are now ineffectual unless they’re partnered with technologists, analysts and strategists. Customers are becoming more creative, if not more resolute, at avoiding advertising messages. And every day new companies introduce new marketing tools to engage them. This dynamic has complicated, if not made more critical, the process of choosing the right agency for any company. At Chasm, we have to reach a very small audience of decision makers and influencers in order to access multi-billion dollar markets. I liken it to shooting the wings off a fly that is 10 miles away during a hurricane…and having a single bullet to do it. When undertook the search for an agency did we did so with the understanding that it was beyond critical that we found a team that understood us and that shared ownership for the results we’d together achieve. We expected that we would need to put forth a supreme effort to identify and find our target audience, to define the write message to engage them and the write vehicles through which to communicate with them. From the first moments we met the team at New Perspective they were in the lead. Not that the other agencies aren’t very qualified and competent…NPWS just took that different an approach. Rather than highlight a range of innovative marketing tools and techniques, or presenting a particular creative strategy, they focused on outlining a PROCESS. The discipline and structure of that process enabled us to definitively identify and target the highest priority buyer personae, and with the right messaging. Further, their expert SEO team enabled us to make a virtual about-face in the positioning articulated on our web site while at the same time actually enhancing our domain authority. At the end of the day, we found a true and extremely capable partner in the team at NPWS…with a combination of skills, dedication and accountability unmatched in more than 30 years of working with some of the best marketing professionals on the planet.