Major Clients:
Wendy's, AA, The New Zealand Herald, Homes.co.nz, Barbershop, Spark, Neighbourly, Hirepool, Flatpck Global
Revenue:
$1 million - $5 million
Year Founded:
2010
Pricing:
M
Fulltime Employees:
10 - 50
Active Clients:
65
Client Retention Rate:
94%

Major Clients:
Wendy's, AA, The New Zealand Herald, Homes.co.nz, Barbershop, Spark, Neighbourly, Hirepool, Flatpck Global
Year Founded:
2010
Fulltime Employees:
10 - 50
Active Clients:
65
Client Retention Rate:
94%
Revenue:
$1 million - $5 million
Pricing:
M
Secondary Services:
Social:

About - Putti

Ernesto Cortes, Business Development Manager

The Opportunity

Wendys intent was to streamline the purchase process by providing customers with the option to order viathe Wendysapp. Therefore, shifting the focus away from in-store over the counter sales and encouraging a remote mobile ordering solution.

The Process

To begin we had to make sure that we understood how the end user would navigate within the app and how their interaction would communicate with Wendys existing systems. We needed a journey that helped users onboard into the app as efficiently as possible, while also gaining customer information that was of value to Wendys.

The experience was designed to allow users to explore the menu without being forced to create an account immediately. Once they were ready to order, favourite items or use coupons, they are prompted and presented the benefits of creating a Wendys account.

We introduceda tabnavigation to help Wendys customers move freely to desired areas inside the application, such as placing an order, browsing the menu, managing coupons and viewing favourite items. While users are able to make orders remotely from within the app, it was made clear early on that Wendys will only begin preparing the order once/if the customer is in the store for pick up, as this would guarantee the freshness of the meal that is served.

It wasthereforeimportant to differentiate this process as a mobile kiosk, rather than a mobile checkout.