Major Clients:
Confidential
Revenue:
Est. $1 Million
Year Founded:
2002
Pricing:
M
Fulltime Employees:
1 - 10
Active Clients:
67
Client Retention Rate:
90%

Major Clients:
Confidential
Year Founded:
2002
Fulltime Employees:
1 - 10
Active Clients:
67
Client Retention Rate:
90%
Revenue:
Est. $1 Million
Pricing:
M
Secondary Services:
Social:

About - reedesignweb.com

Derek Reed, Digital Marketing Consultant

Dallas, Texas

Project Brief:Sinsational Cakes Bakery

Sinsational Cakes Bakery is a 2-Time Award Winning Food Network's Cupcake Wars Champion. The company was looking for a site refresh to modernizethe general site layout, as well as updating the company branding.

They were also looking for a way to leverage the ability to keep their existing clientele engaged through the use of social media like Twitter and Facebook while keeping the visual brand across all channels.

Solution RDG updated the existing logo for inspiration and made it more prominent and moved the framework out of HTML 2.0 into WordPress, which capitalizes on both form and functionality.

The form comprising of a more simplified layout and limited the use of dark visual elements.

The functionality consists of the WordPress framework that allows for quick management of content as well as the ability to manage image and site content.