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Keyword research is often considered to be the SEO foundation of any good campaign. It’s not enough to improve rankings alone, but is nonetheless vital to a successful campaign. SEO campaigns that use keywords to determine what the competition ranks well for and what words customers use to find their products and services have far better results than campaigns that lack this information. Keyword research divulges all the important details needed to create a successful campaign.

Run quickly from any company that offers a definitive answer to this question. It’s impossible to give a specific answer. SEO is a never-ending endeavor that requires consistency and effort. It’s crucial to stay on top of your SEO efforts. Google constantly evolves its algorithms, and if your SEO doesn’t live up to current expectations, you could be penalized for it. Every business also has specific and unique needs and goals, which affects the time frame you can expect results. While one company may see results in a couple of months, the next may not see results for double or triple this time.

Search Engine Optimization (SEO) is the process of making your company visible online. The result of SEO is improving the quality and quantity of traffic that visits your website, blogs, social media pages, etc. Although Google Ads and other paid search engine techniques help increase traffic to your website, only unpaid, organic traffic is considered to be SEO results. Your online pages must be optimized using current Google algorithms, which includes the usage of proper keywords related to your products, brands and services, rich, meaningful website content, and numerous other techniques.

Digital marketing encompasses a broad range of advertising methods delivered through digital channels. The Internet and its entities (websites, SEO, content marketing, social media, apps, etc.) are the most commonly used digital marketing platform, but mobile devices, display advertising, and other advertising avenues exist. Technology has changed the way people market. Digital Marketing has all the requirements to quickly reach a broad range of individuals who’ve shown interest in your products and services. With the right digital marketing techniques in use, success is bound to follow.