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About - The Lobby - Hospitality Digital Agency

Paulo Manuel Rocha, Founder

R. Cmte. Fontoura da Costa N2 4 Andar | Lisbon, Lisboa e Vale do Tejo, 1750-069

The Lobby is a digital marketing agency built exclusively for the hospitality sector independent hotels, boutique properties, and restaurant groups that want to grow their direct revenue and reduce OTA dependency.

We help clients increase direct bookings through hotel SEO, paid search, content marketing, and targeted social advertising. Our strategies are built around the specific commercial dynamics of hospitality: OTA commission structures, hotel distribution channels, review platform algorithms, and the search behaviour of travellers booking accommodation or making restaurant reservations.

The problem we solve is straightforward. Most independent hospitality businesses are generating the majority of their bookings through third-party platforms and paying 1525% commission on every one. We build the digital presence and search visibility that makes direct booking the natural choice for their guests.

Our approach combines technical SEO expertise with genuine hospitality sector knowledge. We know how to outrank OTAs in organic search, how to build Google Business profiles that drive direct calls and bookings, how to use paid search to compete cost-effectively against aggregator ad spend, and how to turn a hotel or restaurant's content into a long-term customer acquisition asset.

Based in Lisbon, working with independent hotels, boutique properties and restaurant groups across the world.