About - Trade House Media

Richard Cook, Executive Director

We are a publisher-focused business that specialises in extracting new advertising revenue for premium publishers.

As a business, we identified several areas of inefficiencies in the programmatic ecosystem, through our experience in working in the technology, publisher and agency side of the market. Through years of trading experience, we have refined methodologies and technologies to extract additional revenue for you. With sales and account management offices in the US, UK and Asia and support and development teams across Europe and North America, we are able to support you and monetise your inventory around the globe.

There are two key types of businesses that we are able to bring immense value to: Primary Ad Model As a premium publisher, you have a fantastic direct sales team, working directly with brands and their agencies, as well as multiple SSPs, and doing an amazing job at evangelising your inventory in market. However, any premium publisher will have a portion of inventory which is unsold or undervalued.

This is where Trade House Media comes in. We are able to create new lines of business, either through our proprietary ad units or by extracting tangible and measurable value from your existing under-performing inventory. Secondary Ad Model You are a premium digital business with a large consumer base, but advertising is not your core commercial model, or you have experienced rapid growth as a digital publisher and you are looking for assistance in extracting value out of the complex digital advertising ecosystem.

Trade House Media can plan, build and execute a lucrative advertising business model that will see you quickly benefiting from the best technologies, leading buyers and impressive commercial results.

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