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Last Updated July 1, 2026
-
Major Clients:
Grow.com, Vidyard.com, Simplereach.com, Â
-
Revenue:
Under $250,000
-
Year Founded:
2016
-
Pricing:
M
-
Fulltime Employees:
2 - 9
-
Active Clients:
76
-
Client Retention Rate:
86%
-
Major Clients:
Grow.com, Vidyard.com, Simplereach.com, Â
-
Year Founded:
2016
-
Fulltime Employees:
2 - 9
-
Active Clients:
76
-
Client Retention Rate:
86%
-
Revenue:
Under $250,000
-
Pricing:
M
-
Secondary Services:
-
Social:
About - Traffic Is Currency
Wes Bush, Author
At Traffic Is Currency, we believe that the way we buy software has changed forever.
If you've bought a software product in the last year, chances are that at least one of those products had a free trial experience. The main driving force behind this change is that people are becoming much more comfortable buying on their own and dont want to talk to anyone in the process. People just want to see your product in action and start using it.
No lengthy sales process required. As a result, free trials are quickly becoming the core customer acquisition model for B2B SaaS businesses. If you've used Slack, Atlassian, or even Dropbox, you've witnessed this first hand.
Unfortunately, most B2B SaaS companies have a terrible free trial experience and scare their hard-earned users away. At Traffic Is Currency, we aim to change this outcome one B2B SaaS company at a time.
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