Votes

Philip Schilling
Updated June 06, 2026

What is the difference between search engine optimization (SEO) and search engine advertising (SEA)?

Philip Schilling
Jul 13, 2025

SEO (search engine optimization) aims for long-term, organic visibility in search results – without any click costs. SEA (search engine advertising), on the other hand, generates immediate traffic through paid advertising, such as Google Ads or Bing Ads. Working together, both channels offer maximum reach and efficiency.

Votes

Philip Schilling
Updated June 05, 2026

Do you specialize in any particular industries?

Philip Schilling
Jul 13, 2025

I work across industries, but my professional career has given me particular experience in the B2B sector, as well as in the technology, software, SaaS, construction, real estate, services, education, and tourism sectors. What matters is not the industry, but the shared goal: measurable results and sustainable online success.

Votes

Philip Schilling
Updated June 05, 2026

How does a typical SEO or SEA project work?

Philip Schilling
Jul 13, 2025

It begins with a thorough analysis: a status check of the website or existing campaigns, goal definition, and strategy development. Implementation follows – including ongoing optimization, monitoring, and reporting. Transparent, data-driven, and individually tailored to your company.

Votes

Philip Schilling
Updated June 06, 2026

Does it make sense to start with SEO or SEA?

Philip Schilling
Jul 13, 2025

If your website isn't yet optimized for search engines—and especially for users—I recommend starting with SEO. Specifically, with thorough keyword research and targeted optimization of your website content. Keyword-optimized landing pages are crucial for successful search engine advertising (SEA). Only when the foundation is right can SEA achieve its full effect and save you money on your advertising spend.

Votes

Philip Schilling
Updated June 03, 2026

What are the advantages of working with a freelancer instead of an agency?

Philip Schilling
Jul 13, 2025

As a freelancer, I offer direct communication, complete transparency, and personalized support – without having to deal with sales or project management. I work efficiently, flexibly, and goal-oriented, without the fixed costs or rigid structures of traditional agencies.

Votes

Philip Schilling
Updated June 03, 2026

What sets me apart from other performance marketing freelancers?

Philip Schilling
Jul 13, 2025

Entrepreneurial thinking, measurable results, and pragmatic implementation. I combine technical expertise with strategic thinking – without marketing buzzwords. Personal, honest, and solution-oriented – with a focus on what really matters for your business.

Votes

Philip Schilling
Updated June 21, 2026

How much does a search engine marketing (SEM) collaboration cost?

Philip Schilling
Jul 13, 2025

It depends on the scope of the project and your goals. I work flexibly on an hourly basis or with a monthly flat rate. There's no long-term commitment – you retain full control over your costs at all times. I'm happy to provide a customized quote upon request.