About - UClimb

My marketing career really started when I joined a small manufacturing business with a job description of just 3 words:

sales, sales, sales.

I had been in sales roles before previously, but quickly noticed something very different on joining this business.

In previous companies the sales had been driven by telemarketing, mailshots, eshots, and the like.

Here, however, there seemed to be a daily stream of enquiries from the website, between 3 and 10 per day.

These leads were mostly low quality, and not related to some of the higher value and higher profit items we sold, but still, it got my interest.

What if, I thought, we could get the same number of leads coming in each day, but for our other high-value services that were worth 10 or 20x the value.