Major Clients:
Confidential
Revenue:
Under $250,000
Year Founded:
2017
Pricing:
M
Fulltime Employees:
2 - 9
Active Clients:
63
Client Retention Rate:
90%

Major Clients:
Confidential
Year Founded:
2017
Fulltime Employees:
2 - 9
Active Clients:
63
Client Retention Rate:
90%
Revenue:
Under $250,000
Pricing:
M
Secondary Services:
Social:

About - We The People

Jacob Arnott, Director

AIA Australia challenged us to create a social media activation which introduced their Global Ambassador, David Beckham to the Australian public.

With just 20 minutes to capture all we needed with the former England captain, we came up with a concept which challenged three common Australian names to think about #onechange they could make to improve their health and wellbeing. Additionally, we created a content strategy that amplified Beckham's involvement in three exclusive AIA healthy living events hosted in Sydney.

All of which required content pieces to be wrangled, packaged and distributed in a matter of minutes. Full case study + videos:https://wethepeople.com.au/aia-group-david-beckham