About - Yard

Caroline Seklir, Sr. Brand Strategist
130 W 25th Street Floor 7 | New York, New York, 10001

YARD NYC is an independent creative agency that uses deep category and consumer insights to turn brands into cultural beacons.

Beacons are brands that have a purpose beyond their products they convert consumers into fans and add value to those fans lives, to create culturenot just mirror it. Our approach focuses on the intersection of where the Brands Values meet the Consumers' Aspirations because this is where the magic lies. Using the right combination of Brains, Beauty, and Bravery in other words, best-in-class aesthetics, game-changing ideas, and the guts to make it happen we express brands through the right content, in the right place, at the right time, whether that's in social, broadcast, packaging or experiences.

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scott key
scott key

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Overall Feedback:

Love the folks at YARD and can't beat the location.

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