Change in Rank
During our analysis of local SEO companies in India we spend time identifying the different ways competing vendors identify the needs and requirements of their clients. It is vital for the client to truly understand what the client needs in order to meet their goals and objectives in online marketing. This often translates to which markets and regions they are looking to achieve success in due to their local presence.
For local search marketing campaigns the topic of keyword selection is one that is had on multiple levels. Similar to general organic search campaigns, local SEO campaigns operate by determining the most relevant and effective keywords. In addition to determining effective keywords, it is important to define keyword trends based on the individual markets of each of the selected local markets being optimized for.
The strategies and methods used in both on-page and off-page optimization practices are critiqued based on industry-leading approaches of highly successful and consistently achieving search marketing agencies. In addition, we take an in-depth look to how the different strategies and approaches take into consideration the elements of localized search and how differences in regions affect different search trends.
The element of localization in our analysis delves into how each vendor approaches ensuring each local market of a client’s marketing is being represented in the grand scheme of things. It is important for content, marketing messages, and other on-page aspects of a campaign to take into consideration how different local and regional markets are represented within different industries and different types of business.
Each local SEO company’s approach to reporting the process and status of their projects is an important area of our analysis. We ensure the vendors we are recommending to our visitors are able to produce reports that not only provide their customers with insightful information on how a particular campaign is performing, but are also able to give their clients an understanding of where their campaign will go in the future.