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Website audit companies provide businesses with the unique opportunity to identify any issues with their website that may negatively impact the productivity, usability, or marketability of their website. We analyze the GAP analysis performed by each of the site audit companies in order to identify the needs and expectations of the client in addition to the current performance of their website across different metrics.
We believe website audit services should be objective driven in nature. This means an audit is conducted based on the objectives set for different components and elements of a website rather than simply looking at the big picture. Each element of a website should be approached based on the functionality of that element, what the element is supposed to do, and what the element is doing at the current time.
It is important for website audit companies to create extensive yet understandable reports for the customers. The main objective of an audit report is to showcase the areas of a website which are not performing according to the expectations of the client. The issues and recommendations on how to resolve the issues need to not only be included in the report, but articulated in a way where the client will understand it.
Site audit companies should be efficient in nature to ensure that they are able to both understand the purpose of a website and identify the potential issues impacting the performance within a fair amount of time. Businesses which are suffering from issues with their website are often not in a position where they can wait a long time to resolve the issues and rely upon vendors which are able to generate quick and accurate reports.
Due to the nature of the Internet there are a large number of competing platforms which serve as a means to serve content. It is important for a site audit company to not only understand how competing platforms operate, but how different coding and infrastructural decisions will ultimately impact the long-term life and performance of a website and the marketing initiatives which derive from it.