Change in Rank
Affiliate marketing companies provide businesses which produce products and services with a unique opportunity to reach new audiences through a variety of publishers. Our analysis of affiliate marketing companies delves into the network or networks which the company has access to and is able to grow based on interested parties. It is important to ensure the network is expansive and well varied for different industries.
For many businesses it can be difficult or cost prohibitive to spend too much time implementing custom code into their platforms. Our analysis of affiliate marketing companies is to ensure that the companies offering the service are able to assist their clients in handling the implementation while also ensuring the implementation is being done to the best of their ability in order to match to the most recommended practices.
Monitoring is especially important for affiliate marketing campaigns to make sure the affiliates are being given the best opportunity to get their products and services out to interested parties. We analyze how much time is spent monitoring campaigns in order to ensure that campaigns are ongoing and to reduce the chances of any issues from arising due to a lack of monitoring or communicating on the part of the vendor.
Both publishers and affiliates require timely and accurate reports from the affiliate marketing company to ensure that they are performing as forecasted. We spend time investigating the metrics and information which are produced by each of the vendors which we evaluate to ensure the information is not only accurate, but to ensure the information provided to each party is relevant to their concerns and interests.
One of the most important aspects of affiliate marketing services in comparison to building affiliate relationships on one’s own is the amount of optimization and guidance the affiliate marketing company provides. We ensure there are set standards and guidance provided by each of the vendors to ensure that publishers are able to best represent their affiliates to their audience for the benefit of the affiliates in the network.